In a time with bombing of offers such as Christmas, HP needed to be reminded at the time of purchasing gifts, especially highlighting the following products:
printers with e-print technology, original HP cartridges and computer portfolio with Intel processors. 

Due to the success in 2010, we decided to promote the 2nd edition of the eNoel – a good-tempered digital Santa, who makes wishes become true.
The character invited the TV viewers to send their letters with a Christmas wish costing up to R$ 1,500, and then he read some of them in the program and made the most creative wish of the day become true. The program was exhibited live through the hotsite, Facebook and some media pieces as well. All wished arrived through the HP e-printer and, during the program, eNoel highlighted the portfolio of HP products. 

In a time with bombing of offers such as Christmas, HP needed to be reminded at the time of purchasing gifts, especially highlighting the following products:
printers with e-print technology, original HP cartridges and computer portfolio with Intel processors. 

Over 230 million printings and over 34 million of single users, within less than one month of campaign. There were 404,918 clicks and, while the program was broadcasted live, the average of permanence on the website was 30 minutes. 40,020 letters were sent and, even if the primary object was not selling at the online store, we managed to generate RS 198,000.00 in sales on this channel.