Philosophy & Competitive Advantages
Born from our dual heritage as a direct marketing-focused agency and a brand agency, our unique strength is the marriage of outstanding creative with very strong accountability. We don’t believe that creativity and accountability can be separated in creating marketing solutions; only the synthesis of both can drive business-building and consumer-centric work. We embrace risk, but take responsibility - fueling our creativity with analytics to give clients what they have never had before: Risk and Responsibility. That is what sets Draftfcb apart and allows us to deliver our version of ROI: Return on Ideas. We focus on selling products today and building brands over time and finding creative solutions for real business issues.
Draftfcb places equal emphasis on creativity and accountability, science and art. We are made up of a diverse, passionate group of thinkers, creators, poets, artists & technologists devoted to creating brilliant ideas that change behavior. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. Our worldwide network now spans 151 offices in 90 countries, with over 8,000 people, and is part of the Interpublic Group of Companies (NYSE:IPG).
Trade OrganizationsGrupo de Mídia
Council for Self-Regulating and Ethical Advertising (CONAR)
Clube de Criação
Associação dos Profissionais de Propaganda (APP)
Associação de Marketing Promocional (AMPRO)
Associação Brasileira de Marketing Direto (ABEMD)
Associação Brasileira de Comunicação Empresarial (Aberje)
Associação Brasileira de Agências de Propaganda (ABAP)