Agency Profile

• Agency Type

  • Advertising / Full Service / Integrated

• Core Competencies

  • Shopper Marketing / Point of Sale / Sales promotion
  • Direct/Tele/Database Marketing/CRM

Agency Philosophy & Competitive Advantages

Born from our dual heritage as a direct marketing-focused agency and a brand agency, our unique strength is the marriage of outstanding creative with very strong accountability. We don’t believe that creativity and accountability can be separated in creating marketing solutions; only the synthesis of both can drive business-building and consumer-centric work. We embrace risk, but take responsibility - fueling our creativity with analytics to give clients what they have never had before: Risk and Responsibility. That is what sets Draftfcb apart and allows us to deliver our version of ROI: Return on Ideas.  We focus on selling products today and building brands over time and finding creative solutions for real business issues. 

Network Description

Draftfcb is a global network of 150 offices in 90 countries with 9,000 employees. Our main hubs are in the most important and fastest-growing markets, including Chicago, New York, London, Hamburg, Madrid, Sao Paulo, Johannesburg, Mumbai, Shanghai and Dubai. Draftfcb is wholly owned by the Interpublic Group of Companies, a publicly traded global marketing communications services company (NYSE:IPG). 

Trade Organizations

Grupo de Mídia (Brazil)
Council for Self-Regulating and Ethical Advertising (Mexico)
Clube de Criação (Brazil)
Associação dos Profissionais de Propaganda (Brazil)
Associação de Marketing Promocional (Brazil)
Associação Brasileira de Marketing Direto (Brazil)
Associação Brasileira de Comunicação Empresarial (Brazil)
Associação Brasileira de Agências de Propaganda (Brazil)

Contacts

Employees

Campaigns

Clients

Advertiser	Brand	Business Sector	Type of Work	Since
Aggreko	Aggreko	Energy & Water Authorities, Utilities	Direct Marketing print	2010
Beiersdorf AG	NIVEA	Hygiene & Personal Care Products	Television & Cinema Interactive Print Promotion & Event Outdoor / Out of Home Radio Media Buying & Planning	1994
Banco Central do Brasil	Banco Central do Brasil	Banking & Financial Services, Investments, Stock Brokers	Television & Cinema Print Media Buying & Planning	2002
Canon Inc.	Canon	Consumer Electronics & Audio-Visual		2010
Centro Universitario IBMR	IBMR	Colleges, Universities & Education Centers	Television & Cinema Print Media Buying & Planning	2010
Dairy Partners Americas (DPA)	Molico, Chandelle, Ninho, Chamyto	Food	Television & Cinema Interactive Print Promotion & Event Outdoor / Out of Home Radio Media Buying & Planning	2003
EDP	EDP	Energy & Water Authorities, Utilities	Print Direct Marketing print Media Buying & Planning	2011
Gafisa	Gafisa	Construction & Civil Engineering	Television & Cinema Interactive Print Direct Marketing print Outdoor / Out of Home Radio Media Buying & Planning Research & Others	2008
Golden Cross	Golden Cross	Insurance	Television & Cinema Interactive Print Direct Marketing print	2012
Grupo Mix	Grupo Mix	TV/Radio Programs & Stations	Television & Cinema Interactive Print Direct Marketing print Outdoor / Out of Home Radio Media Buying & Planning Research & Others	2011
Grupo Pão de Açucar	Pão de Açucar	Department Stores, Supermarkets	Interactive Print Direct Marketing print Promotion & Event	2005
Hewlett-Packard	HP	IT Solutions & Professional Networks	Interactive Direct Marketing print	2003
Intel Corporation	Intel	IT Solutions & Professional Networks	Interactive Direct Marketing print	2011
Internet Group (IG)	IG	Telecommunications Services	Television & Cinema Interactive Print Direct Marketing print Packaging, Branding & Design Promotion & Event Outdoor / Out of Home Radio Media Buying & Planning	2007
Itau BBA	Itau BBA	Banking & Financial Services, Investments, Stock Brokers	Direct Marketing print	2009
Sanford L.P., A Newell Rubbermaid Company	Sharpie, Paper Mate, Colorific	Stationery & Office Supplies	Television & Cinema Interactive Print Media Buying & Planning	2011
Infoglobo	O Globo	Media, Publishing & Production	Direct Marketing print	2005
Kraft Foods, Inc.	Club Social, Trakinas	Food	Television & Cinema Print Promotion & Event Media Buying & Planning	1998
Sky Brasil Services	Sky	Media, Publishing & Production	Television & Cinema Interactive Print Direct Marketing print Outdoor / Out of Home Radio Media Buying & Planning Research & Others	2003
Sony Pictures	Columbia Tristar/Buena Vista	Media, Publishing & Production	Television & Cinema Print Outdoor / Out of Home	1987