Philosophy & Competitive Advantages
We create Disruptive ideas that help our clients gain a greater share of the future.
Our approach is grounded in Disruption, an orientation and methodology designed to identify and challenge the corporate, category, marketing and consumer conventions that can prevent a company or brand from succeeding.
Our delivery goes beyond classic integration thanks to a new discipline called Connections Planning, which helps to develop media-neutral, multi-channel plans that inform, inspire and amplify virtually every connection between a brand and its target audiences.
The result is an unequaled record for effective campaigns as documented by more Grand Effies than any other Agency, and a reputation for doing the kind of work that is difficult, if not impossible, to ignore.
TBWA\Worldwide, part of Omnicom Group Inc, is one of the top ten US based agency networks with annual consolidated billings of $9.76 billion. The network has over 214 offices in 72 countries, and 8,600 employees worldwide. Major global clients include Absolut, adidas, Apple, Beiersdorf, Nissan and Sony PlayStation.
Each agency in the network adheres to the founding principle that great creative and great results are not mutually exclusive, but critical partners in our dynamic, media-driven society. We have won more Grand Effies for advertising effectiveness than any other agency on the planet.
TBWA\Hunt\Lascaris started in 1983. Its Johannesburg office is the regional headquarters for Africa, Middle East and Eastern Mediterranean which include the following countries: South Africa (4 offices), Kenya, Uganda, Tanzania, Namibia, Nigeria, Israel, Greece, Turkey, Dubai, Saudi Arabia, Kuwait, Bahrain, Egypt, Jordan, Lebanon, Syria, Qator, Oman and Yemen. Like its International parent, TBWA\Hunt\Lascaris believes that relevant, innovative and effective strategies are vitally important to create big ideas...that change the rules! The company has many achievements...some of which are listed here: One of 13 agencies to be voted by Campaign Magazine as "the best of the very best" in the world, Most awarded agency for effectiveness in SA., First SA ageny to win a Media Lion at Cannes, Advertising Age's International Agency of the Year for Europe, Middle East and Africa, Financial Mail's Ad Agency of the Century, Graphis Magazine sites the agency as one of the top 10 agencies in the world.
Trade OrganizationsAssociation for Communication and Advertising (ACA)
Advertising Benevolent Fund (ABF)
Advertising Media Forum (AMF)
South African Advertising Research Foundation (SAARF)
Advertising Media Association of South Africa (AMASA)