Agency Profile

• Agency Type

  • Advertising / Full Service / Integrated

• Core Competencies

  • Media Buying / Planning
  • Shopper Marketing / Point of Sale / Sales promotion
  • Packaging / Design
  • Branding / Product Development

Agency Philosophy & Competitive Advantages

We create Disruptive ideas that help our clients gain a greater share of the future.

Our approach is grounded in Disruption, an orientation and methodology designed to identify and challenge the corporate, category, marketing and consumer conventions that can prevent a company or brand from succeeding.

Our delivery goes beyond classic integration thanks to a new discipline called Connections Planning, which helps to develop media-neutral, multi-channel plans that inform, inspire and amplify virtually every connection between a brand and its target audiences.

The result is an unequaled record for effective campaigns as documented by more Grand Effies than any other Agency, and a reputation for doing the kind of work that is difficult, if not impossible, to ignore.

Network Description

TBWA\Worldwide, part of Omnicom Group Inc, is one of the top ten US based agency networks with annual consolidated billings of $9.76 billion. The network has over 214 offices in 72 countries, and 8,600 employees worldwide. Major global clients include Absolut, adidas, Apple, Beiersdorf, Nissan and Sony PlayStation.

Each agency in the network adheres to the founding principle that great creative and great results are not mutually exclusive, but critical partners in our dynamic, media-driven society. We have won more Grand Effies for advertising effectiveness than any other agency on the planet.

Trade Organizations

Association for Communication and Advertising (South Africa)
Advertising Benevolent Fund (South Africa)
Advertising Media Forum (South Africa)
South African Advertising Research Foundation (South Africa)
Advertising Media Association of South Africa (South Africa)

Contacts

Employees

Clients

Advertiser	Brand	Business Sector	Type of Work	Since
Beiersdorf AG	Nivea, Elastoplast, Libello	Hygiene & Personal Care Products	Television & Cinema Print Media Buying & Planning	1986
Diners Club	Diners Club Card	Credit Cards	Print Public Relations Media Buying & Planning	1985
Distell Group Limited	Chivas Regal	Spirits, Fortified Wines	Print Promotion & Event Public Relations Media Buying & Planning	1989
Freeworld Coatings Ltd.	Aerolak, Crown	Paints, Wood Protectors, Paint Brushes, Adhesives	Television & Cinema Radio Print Outdoor / Out of Home Interactive Research & Others Direct Marketing print Packaging, Branding & Design Promotion & Event Public Relations Media Buying & Planning	1985
MTN	MTN	Telecommunications Services	Television & Cinema Radio Print Outdoor / Out of Home Interactive Research & Others Direct Marketing print Packaging, Branding & Design Promotion & Event Public Relations Media Buying & Planning	1995
Nampak	Sancella, Twinsaver, Lifestyle	Toilet Paper, Tissues	Television & Cinema Radio Print Outdoor / Out of Home Interactive Research & Others Direct Marketing print Packaging, Branding & Design Promotion & Event Public Relations Media Buying & Planning	1994
Nando's	Nando's	Restaurants & Fast Food	Television & Cinema Radio Print Outdoor / Out of Home Interactive Research & Others Direct Marketing print Packaging, Branding & Design Promotion & Event Public Relations Media Buying & Planning	1993
Nashuatec	Nashua, Ricoh	Printers & Scanners	Television & Cinema Radio Print Outdoor / Out of Home Interactive Research & Others Direct Marketing print Packaging, Branding & Design Promotion & Event Public Relations Media Buying & Planning	1984
Reunert Nashua Mobile	Nashua Ricoh	Mobile Telephone & Pager Sets	Television & Cinema Radio Print Outdoor / Out of Home Interactive Research & Others Direct Marketing print Packaging, Branding & Design Promotion & Event Public Relations Media Buying & Planning	1984
Reunert Nashua Mobile	Nashua, Ricoh	Office Equipment	Television & Cinema Radio Print Outdoor / Out of Home Interactive Research & Others Direct Marketing print Packaging, Branding & Design Promotion & Event Public Relations Media Buying & Planning	1984
Sara Lee	Fissan, Sanex, Radox, Status, Body Mist, Aquavelva, Kiwi shoe polish, Ambi-purr	Baby Toilettries	Television & Cinema Print Research & Others Promotion & Event Media Buying & Planning	1986
South African Rugby Football Union	SA Rugby	Culture, Leisure & Sport	Promotion & Event Public Relations Media Buying & Planning	1996
South African Tourism	South Africa	Transport, Travel and Tourism	Television & Cinema Radio Print Outdoor / Out of Home Interactive Research & Others Direct Marketing print Packaging, Branding & Design Promotion & Event Public Relations Media Buying & Planning	2000
Spar	Spar	Department Stores, Supermarkets	Television & Cinema Radio Print Outdoor / Out of Home Interactive Research & Others Direct Marketing print Packaging, Branding & Design Promotion & Event Public Relations Media Buying & Planning	1996
Standard Corporate & Merchant Bank	Standard Bank	Banking, Finance, Law & Insurance	Television & Cinema Radio Print Outdoor / Out of Home Interactive Research & Others Direct Marketing print Packaging, Branding & Design Promotion & Event Public Relations Media Buying & Planning
Tiger Brands	Corporate, Gerber Purity, All Gold, Black Cat, Colemans, Fattis & Monis, Koo & Others	Food	Television & Cinema Radio Print Outdoor / Out of Home Interactive Research & Others Direct Marketing print Packaging, Branding & Design Promotion & Event Public Relations Media Buying & Planning	1999
Woolworths	Woolworths	Department Stores, Supermarkets	Television & Cinema Radio Print Outdoor / Out of Home Interactive Research & Others Direct Marketing print Packaging, Branding & Design Promotion & Event Public Relations Media Buying & Planning	2000