‘The sense of being’

We are delighted to reveal that the communications of the new EA7 Emporio Armani global advertising campaign, ‘The Sense of Being’, was entrusted to Armando Testa.

The EA7 Emporio Armani sports performance range started in 2004. A collection designed as a complete expression of the person: commitment and ethics of hard work, sacrifice and method to obtain the maximum result.

The campaign highlights Giorgio Armani’s values, with the concept "The sense of being". A sense of being there, read in its most intense and profound way. Because being there is more important than winning, and to be there we must try harder, bringing all their values to the sports arena.

The perfect spokespeople are the greatest athletes of various disciplines captured at their exact moments of maximum effort: Matteo Aicardi (Water Polo), Roberto Cammarelle (Boxing), Andrea Cassarà (Fencing), Paola Croce (Volleyball), Luca Dotto (Swimming), Antonietta Di Martino (High Jump), Anzhelika Savrayuk (Rhythmic Gymnastics). Among International athletes Emily Pidgeon (Middle Distance Running), Liam Phillips (BMX) and Hamilton Sabot (Gymnastics).

The shots, in an iconic black and white, highlight the sportiness of its mythical character. A physical place full of values in the shape of 7 is the constant symbol that represents the brand, perfect fusion of sport and style.

The project encompasses all communication media. Besides the multi-subject print and outdoor campaign entrusted to the talent of American photographer Richard Phibbs, and films directed by Frenchman Paul Mignot, the campaign also includes a manifesto, a site enriched by the athletes testimonies and an app.