Press Releases - Armando Testa - Adforum.com http://www.adforum.com/agency/14092/press-releases/rss Armando Testa Press Releases at Adforum.com en-us Adforum.com Copyright 2013 ARMANDO TESTA SETS OFF TO CONQUER THE NORTH WITH CHIQUITA http://www.adforum.com/agency/14092/press-releases/17760/armando-testa-sets-off-to-conquer-the-north-with-chiquita http://www.adforum.com/agency/14092/press-releases/17760/armando-testa-sets-off-to-conquer-the-north-with-chiquita The European campaign for Chiquita, the best-known banana in the world, is starting off from Finland. Created by the Armando Testa agency, the campaign was studied to emphasise the superior taste and brand love which have always made this legendary banana stand out.
The media selected is outdoor, and the image used is strong but also in line with the contemporary visual language. A symbol which can convey a very simple concept with irony and immediacy: we like looking at it, we like peeling it, we like tasting it, we like eating one after another. Everyone likes Chiquita. Why? Because Chiquita is unique, just like its taste.
What better than thumbs up (universal symbol of approval) to say so? Thumbs up made of Chiquita bananas.
The outdoor also includes special dynamic positions which will feature the banana-hand gradually being peeled and eaten. Because when faced with the goodness of Chiquita it is impossible to resist and of the million people who expressed their approval, some succumbed to the temptation and peeled the finger and took a bite.
Executive creative direction for the campaign, created by Armando Testa, was handled by Michele Mariani and Marco Faccio, with art direction by Barbara Ghiotti and Anna Ponti copywriter. Copy adaptation for Finland was handled by Orange Advertising.
]]> 2013-05-13 00:00:00 ‘The sense of being’ http://www.adforum.com/agency/14092/press-releases/5768/the-sense-of-being http://www.adforum.com/agency/14092/press-releases/5768/the-sense-of-being We are delighted to reveal that the communications of the new EA7 Emporio Armani global advertising campaign, ‘The Sense of Being’, was entrusted to Armando Testa.

The EA7 Emporio Armani sports performance range started in 2004. A collection designed as a complete expression of the person: commitment and ethics of hard work, sacrifice and method to obtain the maximum result.

The campaign highlights Giorgio Armani’s values, with the concept "The sense of being". A sense of being there, read in its most intense and profound way. Because being there is more important than winning, and to be there we must try harder, bringing all their values to the sports arena.

The perfect spokespeople are the greatest athletes of various disciplines captured at their exact moments of maximum effort: Matteo Aicardi (Water Polo), Roberto Cammarelle (Boxing), Andrea Cassarà (Fencing), Paola Croce (Volleyball), Luca Dotto (Swimming), Antonietta Di Martino (High Jump), Anzhelika Savrayuk (Rhythmic Gymnastics). Among International athletes Emily Pidgeon (Middle Distance Running), Liam Phillips (BMX) and Hamilton Sabot (Gymnastics).

The shots, in an iconic black and white, highlight the sportiness of its mythical character. A physical place full of values in the shape of 7 is the constant symbol that represents the brand, perfect fusion of sport and style.

The project encompasses all communication media. Besides the multi-subject print and outdoor campaign entrusted to the talent of American photographer Richard Phibbs, and films directed by Frenchman Paul Mignot, the campaign also includes a manifesto, a site enriched by the athletes testimonies and an app.

]]> 2012-07-04 00:00:00