Philosophy & Competitive Advantages
Our philosophy is closely related to our corporate mission: To build our clients' businesses by building their brands. We're obsessed with getting results. We've been that way for 82 years. It's a down-deep part of our culture. Our results-orientation permeates our day-to-day interactions with our clients. We believe we are accountable for the success of the brands our clients entrust to us. To solve our clients' problems, we immerse ourselves in their businesses, digging deep into the heritage and equities of the client and the brand and studying its marketplace environment. Over time, we begin to think and act like an extension of our client's marketing department. In fact, it becomes difficult to tell where a client ends and Grey begins. The result of this total immersion approach is deep brand knowledge, true client/agency partnership, strong brand stewardship and great creative…that gets results. Grey Advertising and its subsidiaries plan, create and place advertising. The company also offers a range of specialized services including marketing consultation, direct marketing, media buying, research, product publicity, public relations, and sales promotion. With offices in more than 70 countries, the company's clients include Boeing, Bristol-Myers Squibb, Microsoft, Sara Lee, and Volvo. Procter & Gamble accounts for more than 10% of revenue. More than half of sales come from outside the US.