Hakuhodo France, Paris 
- 59 boulevard Exelmans
- Paris 75016
- France
- Phone: 01 40 71 35 00
- Fax: 01 46 51 57 96
- Country Phone Code: 33
- Website: www.hakuhodo.fr
- Email: n.wallyn@hakuhodo.fr
In partnership with:
Honda - “Origami”
Honda Motor Co., Ltd.| Title | Origami |
| Agency | Hakuhodo France |
| Advertiser | Honda Motor Co., Ltd. |
| Brand | Honda |
| Product Name | Accord i-CDTI |
| Product Category | Cars |
| Campaign Name | Origami |
| Market | France, Italy, Spain |
| Country of Production | France |
| Date of First Broadcast/Publication | October 1, 2004 |
| Media Type | Television & Cinema |
| Length | 30 Seconds |
| Creative Director | Marc Desmazieres |
| Creative Director | Minoru Fujii |
| Art Director | Dieter Gall |
| Director | Shinya Nakajima |
| Account Director | Jean-Pierre Chaney |
| Agency Producer | Katia Verley |
Concept
Use the origami Japanese art (same origins as Honda) to show how carefully engine has been constructed in aluminium, the lightest metal.
Problem
Honda had no diesel engine to fight on the European car market. After 5 years development, they created the i-ctdi engine. But how to launch this outstanding engine and show its advantages?