Honda - “Origami”
Honda Motor Co., Ltd.
|Advertiser||Honda Motor Co., Ltd.|
|Product Name||Accord i-CDTI|
|Market||France, Italy, Spain|
|Country of Production||France|
|Date of First Broadcast/Publication||October 1, 2004|
|Media Type||Television & Cinema|
Use the origami Japanese art (same origins as Honda) to show how carefully engine has been constructed in aluminium, the lightest metal.
Honda had no diesel engine to fight on the European car market. After 5 years development, they created the i-ctdi engine. But how to launch this outstanding engine and show its advantages?