Agency Profile

• Agency Type

  • Advertising / Full Service / Integrated

• Core Competencies

  • Industrial
  • Technologies
  • Business to business
  • Beauty, Fashion, Luxury Goods
  • Travel and Tourism
  • Branding / Product Development
  • Publishing / Print / Custom Publishing
  • Strategy and Planning
  • Market Research / Consulting

Agency Philosophy & Competitive Advantages

The world’s local agency

Network Description

There are 12023 kilometres between France and Japan, 7 hours time-difference, and indecipherable cultural barriers.
This is why, in order to give a French/Japanese project the best possible chance of succeeding, it is better to ensure that Ariadne’s thread, that we are going to interweave between these two countries, is made of a very durable material. With its 2900 specialists (5000 in the group) and its famous learning centre, the Hakuhodo Institute of Life & Living (HILL), which observes and explains the evolutions of Japonese society and the trends of tomorrow, Hakuhodo inc. is a strong point of reference within the Japonese market. Today classed 7th in the world, the group guarantees the advertising of some of the most prestigious brands in Japan and in the whole world. Between Hakuhodo inc. and Hakuhodo France, the links which have been created work quickly and proficiently. The professionals of the two companies know each other very well and numerous exchanges regularly take place between associates so as to always be able to refine international projects.

Trade Organizations

International Advertising Association (United States)
Comité d'Echanges Franco-Japonais (France)
Association des Professionnels pour une Publicité Responsable (France)

Contacts

Employees

Campaigns

Clients

Advertiser	Brand	Business Sector	Type of Work	Since
L'Oréal Produits Professionnels	Shu Uemura Art of Hair	Hair Care Products	Direct Marketing print Public Relations	2007
L'Oréal	L'Oréal Professionnel	Hair Care Products
Castel Frères	Castel	Wines, Champagnes	Print Interactive Direct Marketing print Promotion & Event	2007
Essilor International	Essilor Instruments	Medical Equipment	Print Direct Marketing print Promotion & Event	2006
Biotherm	Biotherm	Cosmetics, Beauty Products & Perfumes	Print Promotion & Event Public Relations	2006
Honda Motor Co., Ltd.	Honda Marine	Boats, Marine Supplies & Equipment	Print Interactive Direct Marketing print Promotion & Event	1997
Honda Motor Co., Ltd.	Honda	Gardening Instruments & Products, Garden Furniture	Print Outdoor / Out of Home Interactive Research & Others Direct Marketing print Promotion & Event Public Relations Media Buying & Planning	1999
Comite Regional du Tourisme Paris IDF	Paris	Transport, Travel and Tourism	Print Outdoor / Out of Home Interactive Promotion & Event Public Relations	2008
Crédit Lift	Crédit Lift	Banking & Financial Services, Investments, Stock Brokers	Direct Marketing print Packaging, Branding & Design	2007
Essilor International	Essilor Definity	Health & Pharmaceutical Products	Print Direct Marketing print	2007
Honda Motor Co., Ltd.	Honda	Automotive	Print Interactive Direct Marketing print Promotion & Event	1996
Honda Motor Co., Ltd.	Honda	Automotive	Television & Cinema Radio Print Outdoor / Out of Home Interactive Research & Others Direct Marketing print Promotion & Event Public Relations	2003
Manutan	Manutan	Business Services	Print	2007
Samalens	Single de Samalens	Beverages	Print Research & Others Packaging, Branding & Design Promotion & Event	2009