Bota Bota - “Bota Bota, Spa-On-Water”
|Title||Bota Bota, Spa-On-Water|
|Agency||SID LEE MONTREAL|
|Product Category||Sports & Health Clubs, Gyms, Spas, Diet Clinics|
|Campaign Name||Bota Bota, Spa-On-Water|
|Country of Production||Canada|
|Media Type||Packaging, Branding & Design|
||Cannes Lions International Festival of Creativity, 2011 (Gold Lion) for Hospitality/Leisure|
In 2010 our team was hired to create the architectural designs for the Bota Bota floating spa, thus providing a third incarnation for the former ferryboat that used to link Sorel and Berthier in the 1950s. In our briefing, we were given the following goal: immerse visitors in a multisensory world inspired by the aquatic environment, the maritime world, the ship’s rich history and the surrounding Montreal landscape.
Soon after its introduction to the public, Bota Bota received numerous awards in the 2010 Grafika and Grand Prix du Design competitions: Grafika - Grand Prix, Environmental Design. - Grand Prix, Visual Identity Program, Enterprise. - Original Typography. - Logo. Grand Prix du Design (Prix Intérieurs Ferdie) - Project of the Year. - Hotel & Recreational Spaces. - Special Signage & Branding on the Premises (multidisciplinary). The project also received extensive media coverage, both nationally and internationally, from Canadian Architect, Le Devoir, La Presse, CNN Travel, The New York Times, Azure, Surface and Cubes Singapore, to name but a few.