A campaign developed with Y & R, which trades have the visuals that make the young dream: astronaut, veterinarian, firefighter ... an angle firmly against the foot of the imagery to dramatize a story Epinal anxiety, the the choice of orientation. Desecration of trades seen as ideals, the goal of this campaign is to mobilize young people on their orientation in particular by raising awareness about the gulf between the mental representation that one is an art and reality.
The visual signature "youth of the future" sums up the mission to that of the student for 40 years: enabling young people, whatever their profile, find job that suits them thanks to a successful orientation.