Saatchi & Saatchi, London 
- 80 Charlotte Street
- London W1A 1AQ
- United Kingdom
- Phone: 020 7462 7130
- Fax: 020 7637 8489
- Country Phone Code: 44
- Website: www.saatchi.co.uk
T-Mobile - “Dance at Liverpool Street Station”
T-Mobile| Title | Dance at Liverpool Street Station |
| Tagline | Lifes for sharing |
| Agency | Saatchi & Saatchi |
| Advertiser | T-Mobile |
| Brand | T-Mobile |
| Product Category | Telecommunications Services |
| Campaign Name | Life's for sharing |
| Market | United Kingdom |
| Country of Production | United Kingdom |
| Date of First Broadcast/Publication | January 16, 2009 |
| Media Type | Television |
| Length | 280 Seconds |
| Awards | British Arrows, 2010 (Gold) for Telecommunication Services British Arrows, 2010 (Gold) for Best Over 90 Second Commercial British Arrows, 2010 (Digital Cinema Media Award) for Cristal Festival, 2009 (Cristal) for TV/Cinema Europe Eurobest, 2009 (Gold) for Best Use of Film Direction Eurobest, 2009 (Silver) for Best Use of Music Eurobest, 2009 (Gold) for Commercial Public Services Epica, 2009 (Epica d'Or) for Film Epica, 2009 (Gold) for Communication Services Kinsale Shark Advertising Festival, 2009 (Gold) for International TV Craft Best Direction Kinsale Shark Advertising Festival, 2009 (Silver) for International TV Telecommunications Kinsale Shark Advertising Festival, 2009 (Bronze) for International Integrated Campaign The New York Festivals International Advertising Awards in All Media, 2009 (Gold World Medal) for Telecommunications Services Cannes Lions International Festival of Creativity, 2009 (Bronze Lion) for Best Use of Music Cannes Lions International Festival of Creativity, 2009 (Gold Lion) for Commercial Public Services Cannes Lions International Festival of Creativity, 2009 (Silver Lion) for Viral Video CLIO Awards, 2009 (Gold) for Direction CLIO Awards, 2009 (Bronze) for Telecommunications Advertising Creative Circle Awards, 2009 (Bronze) for Best Use of Music Advertising Creative Circle Awards, 2009 (Silver) for Best Editing |
| Art Director | Paul Silburn |
| Art Director | Kate Stanners |
| Art Director | Rick Dodds |
| Copywriter | Steve Howell |
| Director | Michael Gracey |
| Account Planner | Gareth Ellis |
| Account Manager | James Griffiths |
| Production Company | Partizan |
| Production Company | The Mill |
Story
Saatchi & Saatchi planted hundreds of dancers and ten hidden cameras throughout the stations rush hour crowds to film the dance spectacular
Concept
Lifes For Sharing.
Problem
OBJECTIVE-Differentiate T-Mobile.
ISSUE- People think mobile telcoms are just the same: utilities who you negotiate with.
INSIGHT Sharing and generosity are the new spirit of the age: after an age of selfishness & individualism people are yearning for collective experiences that they can share & make them happy.
ISSUE- People think mobile telcoms are just the same: utilities who you negotiate with.
INSIGHT Sharing and generosity are the new spirit of the age: after an age of selfishness & individualism people are yearning for collective experiences that they can share & make them happy.