Saatchi & Saatchi, London Follow Update

  • 80 Charlotte Street
  • London W1A 1AQ
  • United Kingdom
  • Phone: 020 7462 7130
  • Fax: 020 7637 8489

T-Mobile - "Dance at Liverpool Street Station" - Saatchi & Saatchi

  • Dance at Liverpool Street Station
  • T-Mobile
  • T-Mobile
  • Saatchi & Saatchi
  • United Kingdom
  • Life's for sharing
Product CategoryTelecommunications Services
MarketUnited Kingdom
Date of First Broadcast/PublicationJanuary 16, 2009
Media TypeTelevision
Length280 Seconds
Awards British Arrows, 2010 (Gold) for Telecommunication Services
British Arrows, 2010 (Gold) for Best Over 90 Second Commercial
British Arrows, 2010 (Digital Cinema Media Award) for
Cristal Festival, 2009 (Cristal) for TV/Cinema Europe
Eurobest, 2009 (Gold) for Best Use of Film Direction
Eurobest, 2009 (Silver) for Best Use of Music
Eurobest, 2009 (Gold) for Commercial Public Services
Epica, 2009 (Epica d'Or) for Film
Epica, 2009 (Gold) for Communication Services
Kinsale Shark Advertising Festival, 2009 (Gold) for International TV Craft Best Direction
Kinsale Shark Advertising Festival, 2009 (Silver) for International TV Telecommunications
Kinsale Shark Advertising Festival, 2009 (Bronze) for International Integrated Campaign
The New York Festivals International Advertising Awards in All Media, 2009 (Gold World Medal) for Telecommunications Services
Cannes Lions International Festival of Creativity, 2009 (Bronze Lion) for Best Use of Music
Cannes Lions International Festival of Creativity, 2009 (Gold Lion) for Commercial Public Services
Cannes Lions International Festival of Creativity, 2009 (Silver Lion) for Viral Video
CLIO Awards, 2009 (Gold) for Direction
CLIO Awards, 2009 (Bronze) for Telecommunications
Advertising Creative Circle Awards, 2009 (Bronze) for Best Use of Music
Advertising Creative Circle Awards, 2009 (Silver) for Best Editing
Production Company Partizan London
Production Company The Mill London
Art Director Paul Silburn
Art Director Kate Stanners
Art Director Rick Dodds
Copywriter Steve Howell
Director Michael Gracey
Account Planner Gareth Ellis
Account Manager James Griffiths

Story

Saatchi & Saatchi planted hundreds of dancers and ten hidden cameras throughout the station’s rush hour crowds to film the dance spectacular

Concept

Life’s For Sharing.

Problem

OBJECTIVE-Differentiate T-Mobile.
ISSUE- People think mobile telcoms are just the same: utilities who you negotiate with.
INSIGHT – Sharing and generosity are the new spirit of the age: after an age of selfishness & individualism people are yearning for collective experiences that they can share & make them happy.