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Saatchi & Saatchi Creative Work

Title "Dance at Liverpool Street Station"
Agency Saatchi & Saatchi
Production Company Partizan London
Campaign Life's for sharing
Advertiser T-Mobile
Brand T-Mobile
Date of First Broadcast/Publication 1/2009
Business Sector Telecommunications Services
Problem OBJECTIVE-Differentiate T-Mobile.
ISSUE- People think mobile telcoms are just the same: utilities who you negotiate with.
INSIGHT – Sharing and generosity are the new spirit of the age: after an age of selfishness & individualism people are yearning for collective experiences that they can share & make them happy.
Story Saatchi & Saatchi planted hundreds of dancers and ten hidden cameras throughout the station’s rush hour crowds to film the dance spectacular
Philosophy Life’s For Sharing.
Tagline Life’s for sharing
Media Type Television
Length280 seconds
Market United Kingdom
Production Company The Mill London
Art Director Mr. Paul Silburn
Art Director Ms. Kate Stanners
Art Director Mr. Rick Dodds
Copywriter Mr. Steve Howell
Director Mr. Michael Gracey
Account Planner Mr. Gareth Ellis
Account Manager Mr. James Griffiths

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