Saatchi & Saatchi, London

  • 80 Charlotte Street
  • London W1A 1AQ
  • United Kingdom
  • Phone: 020 7462 7130
  • Fax: 020 7637 8489
  • Country Phone Code: 44

ChildLine - “How u feelin?”

National Society for Prevention of Cruelty to Children


TitleHow u feelin?
TaglineHow u feelin?
AgencySaatchi & Saatchi
AdvertiserNational Society for Prevention of Cruelty to Children
BrandChildLine
Product CategoryInstitutional/Public Interest/Non-Profit Org.
Campaign NameHow you feelin?
MarketUnited Kingdom
Country of ProductionUnited Kingdom
Date of First Broadcast/PublicationJanuary 18, 2010
Media TypeTelevision
Awards ACT Responsible / ACT Dove, 2010 () for
Executive Creative Director Paul Silburn
Executive Creative Director Kate Stanners
Art Director Lovisa Almgreen
Art Director Pablo Videla
Copywriter Rory McCaskill
Copywriter Howard Green
Director Dennis Lui
Producer Garfield Kempton
Account Planner Jane Cantellow
Account Manager Liz Griffiths
Account Manager Daniela Ceresa
Advertising Manager Keith Bradbrook
Production Company RSA Films

Story

An atmospheric film which cpatures the complicated world of young people's emotions. The film features projections of children and young people giving one word answers to the question "how u feelin?". The projections appear on a tunnel of walis and stairwells in time to Hartnoll's completely unique soundtrack, produced using only the children's answers and sounds.

Concept

IDEA - How u feelin?

Problem

OBJECTIVE - To make every young person in Britain aware they can now contact Childline online and on the phone
ISSUE - They think Childline is only to be called by phone and in direct emergencies. It isn't. Now its there for them to contact, whenever and whatever their worry
INSIGHT – For them, sharing their lives is part of everyday life, so asking them to share how they feel can start to make Childline feel part of the fabric of their lives