Saatchi & Saatchi London, United Kingdom Advertising / Full Service / Integrated

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Saatchi & Saatchi Creative Work

Title "How u feelin?"
Agency Saatchi & Saatchi
Campaign How you feelin?
Advertiser National Society for Prevention of Cruelty to Children
Brand ChildLine
Date of First Broadcast/Publication 1/2010
Business Sector Institutional/Public Interest/Non-Profit Org.
Problem OBJECTIVE - To make every young person in Britain aware they can now contact Childline online and on the phone
ISSUE - They think Childline is only to be called by phone and in direct emergencies. It isn't. Now its there for them to contact, whenever and whatever their worry
INSIGHT – For them, sharing their lives is part of everyday life, so asking them to share how they feel can start to make Childline feel part of the fabric of their lives
Story An atmospheric film which cpatures the complicated world of young people's emotions. The film features projections of children and young people giving one word answers to the question "how u feelin?". The projections appear on a tunnel of walis and stairwells in time to Hartnoll's completely unique soundtrack, produced using only the children's answers and sounds.
Philosophy IDEA - How u feelin?
Tagline How u feelin?
Media Type Television
Market United Kingdom
Production Company RSA Films
Executive Creative Director Mr. Paul Silburn
Executive Creative Director Ms. Kate Stanners
Art Director Ms. Lovisa Almgreen
Art Director Mr. Pablo Videla
Copywriter Mr. Rory McCaskill
Copywriter Mr. Howard Green
Director Mr. Dennis Lui
Producer Mr. Garfield Kempton
Account Planner Ms. Jane Cantellow
Account Manager Miss Liz Griffiths
Account Manager Ms. Daniela Ceresa
Advertising Manager Mr. Keith Bradbrook

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