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Saatchi & Saatchi Creative Work

TitleFootball Evolution
Agency
Production Company
Campaign Football Evolution
Advertiser Visa International
Brand Visa Europe
Date of First Broadcast/Publication
Tagline Life flows better
Story

Using Visa's Flow brand property to celebrate their sponsorship of the FIFA World Cup.

Philosophy

Life flows better with Visa.

Problem

OBJECTIVE - To replace cash across Europe.
ISSUE - Visa is perceived as a credit card brand and therefore only suitable for larger purchases.
INSIGHT - Visa takes the friction out of all of your financial transactions.

Media Type Television
Length
Market Europe
Creative Director
Creative Director
Art Director
Copywriter
Director
Agency Producer
Account Manager
Account Manager

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