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Visa Europe - "Football Evolution" - Saatchi & Saatchi

  • Football Evolution
  • Visa Europe
  • Visa International
  • Saatchi & Saatchi
  • United Kingdom
  • Football Evolution
MarketEurope
Date of First Broadcast/PublicationFebruary 15, 2010
Media TypeTelevision
Length60 Seconds
Awards The New York Festivals International Advertising Awards in All Media, 2011 (Silver World Medal) for Direction
British Arrows, 2011 (Bronze) for Financial
Advertising Creative Circle Awards, 2011 (Bronze) for Best Direction
Advertising Creative Circle Awards, 2011 (Gold Craft TV) for Best Editing
British Arrows, 2011 (Bronze) for European
London International Awards - LIA, 2010 (Bronze) for Direction
Production Company Gorgeous Enterprises
Creative Director Kate Stanners
Creative Director Paul Silburn
Art Director Jonathan Santana
Copywriter Xander Smith
Director Chris Palmer
Agency Producer Rebecca Williams
Account Manager Michelle Greenhalgh
Account Manager Clare Woolfenden

Story

Using Visa's Flow brand property to celebrate their sponsorship of the FIFA World Cup.

Concept

Life flows better with Visa.

Problem

OBJECTIVE - To replace cash across Europe.
ISSUE - Visa is perceived as a credit card brand and therefore only suitable for larger purchases.
INSIGHT - Visa takes the friction out of all of your financial transactions.