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Saatchi & Saatchi Creative Work

Title "Football Evolution"
Agency Saatchi & Saatchi
Production Company Gorgeous Enterprises
Campaign Football Evolution
Advertiser Visa International
Brand Visa Europe
Date of First Broadcast/Publication 2/2010
Problem

OBJECTIVE - To replace cash across Europe.
ISSUE - Visa is perceived as a credit card brand and therefore only suitable for larger purchases.
INSIGHT - Visa takes the friction out of all of your financial transactions.

Story

Using Visa's Flow brand property to celebrate their sponsorship of the FIFA World Cup.

Philosophy

Life flows better with Visa.

Tagline Life flows better
Media Type Television
Length60 seconds
Market Europe
Creative Director Ms. Kate Stanners
Creative Director Mr. Paul Silburn
Art Director Mr. Jonathan Santana
Copywriter Mr. Xander Smith
Director Mr. Chris Palmer
Agency Producer Ms. Rebecca Williams
Account Manager Ms. Michelle Greenhalgh
Account Manager Ms. Clare Woolfenden

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