Saatchi & Saatchi, London 
- 80 Charlotte Street
- London W1A 1AQ
- United Kingdom
- Phone: 020 7462 7130
- Fax: 020 7637 8489
- Country Phone Code: 44
- Website: www.saatchi.co.uk
ChildLine - “How u feelin?”
National Society for Prevention of Cruelty to Children| Title | How u feelin? |
| Agency | Saatchi & Saatchi |
| Advertiser | National Society for Prevention of Cruelty to Children |
| Brand | ChildLine |
| Product Category | Institutional/Public Interest/Non-Profit Org. |
| Campaign Name | How you feelin? |
| Market | United Kingdom |
| Country of Production | United Kingdom |
| Media Type | Case Study |
| Awards | ACT Responsible / ACT Dove, 2010 () for |
| Executive Creative Director | Paul Silburn |
| Executive Creative Director | Kate Stanners |
| Art Director | Lovisa Almgreen |
| Art Director | Pablo Videla |
| Copywriter | Rory McCaskill |
| Copywriter | Howard Green |
| Director | Dennis Lui |
| Producer | Garfield Kempton |
| Account Planner | Jane Cantellow |
| Account Manager | Liz Griffiths |
| Account Manager | Daniela Ceresa |
| Advertising Manager | Keith Bradbrook |
| Production Company | RSA Films |
Problem
OBJECTIVE- To make every young person in Britain aware they can now contact Childline online and on the phone
ISSUE- They think Childline is only to be called by phone and in direct emergencies. It isn't. Now its there for them to contact, whenever and whatever their worry
INSIGHT For them, sharing their lives is part of everyday life, so asking them to share how they feel can start to make Childline feel part of the fabric of their lives
ISSUE- They think Childline is only to be called by phone and in direct emergencies. It isn't. Now its there for them to contact, whenever and whatever their worry
INSIGHT For them, sharing their lives is part of everyday life, so asking them to share how they feel can start to make Childline feel part of the fabric of their lives