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Saatchi & Saatchi Case Studies

Title "How u feelin?"
Agency Saatchi & Saatchi
Production Company RSA Films
Campaign How you feelin?
Advertiser National Society for Prevention of Cruelty to Children
Brand ChildLine
Business Sector Institutional/Public Interest/Non-Profit Org.
Problem OBJECTIVE- To make every young person in Britain aware they can now contact Childline online and on the phone
ISSUE- They think Childline is only to be called by phone and in direct emergencies. It isn't. Now its there for them to contact, whenever and whatever their worry
INSIGHT – For them, sharing their lives is part of everyday life, so asking them to share how they feel can start to make Childline feel part of the fabric of their lives
Media Type Case Study
Market United Kingdom
Executive Creative Director Mr. Paul Silburn
Executive Creative Director Ms. Kate Stanners
Art Director Ms. Lovisa Almgreen
Art Director Mr. Pablo Videla
Copywriter Mr. Rory McCaskill
Copywriter Mr. Howard Green
Director Mr. Dennis Lui
Producer Mr. Garfield Kempton
Account Planner Ms. Jane Cantellow
Account Manager Miss Liz Griffiths
Account Manager Ms. Daniela Ceresa
Advertising Manager Mr. Keith Bradbrook

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