Saatchi & Saatchi, London Follow Update

  • 80 Charlotte Street
  • London W1A 1AQ
  • United Kingdom
  • Phone: (+44) 020 7462 7130
  • Fax: (+44) 020 7637 8489

ChildLine - "How u feelin?" - Saatchi & Saatchi

  • How u feelin?
  • ChildLine
  • National Society for Prevention of Cruelty to Children
  • Saatchi & Saatchi
  • United Kingdom
  • How you feelin?
Product CategoryInstitutional/Public Interest/Non-Profit Org.
MarketUnited Kingdom
Media TypeCase Study
Awards ACT Responsible Tributes, 2010 () for
Production Company RSA Films
Executive Creative Director Paul Silburn
Executive Creative Director Kate Stanners
Art Director Lovisa Almgreen
Art Director Pablo Videla
Copywriter Rory McCaskill
Copywriter Howard Green
Director Dennis Lui
Producer Garfield Kempton
Account Planner Jane Cantellow
Account Manager Liz Griffiths
Account Manager Daniela Ceresa
Advertising Manager Keith Bradbrook


OBJECTIVE- To make every young person in Britain aware they can now contact Childline online and on the phone
ISSUE- They think Childline is only to be called by phone and in direct emergencies. It isn't. Now its there for them to contact, whenever and whatever their worry
INSIGHT – For them, sharing their lives is part of everyday life, so asking them to share how they feel can start to make Childline feel part of the fabric of their lives