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T-Mobile - "Life's for Sharing" - Saatchi & Saatchi

  • Life's for Sharing
  • T-Mobile
  • T-Mobile
  • Saatchi & Saatchi
  • United Kingdom
  • Life's for sharing
Product CategoryPersonal Wireless Communication
Media TypeCase Study
Awards Eurobest, 2010 (Bronze) for Integrated

Concept

Life’s For Sharing.

Problem

OBJECTIVE-Differentiate T-Mobile.
ISSUE- People think mobile telcoms are just the same: utilities who you negotiate with.
INSIGHT – Sharing and generosity are the new spirit of the age: after an age of selfishness & individualism people are yearning for collective experiences that they can share & make them happy.