Saatchi & Saatchi, London 
- 80 Charlotte Street
- London W1A 1AQ
- United Kingdom
- Phone: 020 7462 7130
- Fax: 020 7637 8489
- Country Phone Code: 44
- Website: www.saatchi.co.uk
T-Mobile - “Life's for Sharing”
T-Mobile| Title | Life's for Sharing |
| Agency | Saatchi & Saatchi |
| Advertiser | T-Mobile |
| Brand | T-Mobile |
| Product Category | Personal Wireless Communication |
| Campaign Name | Life's for sharing |
| Country of Production | United Kingdom |
| Media Type | Case Study |
| Awards | Eurobest, 2010 (Bronze) for Integrated |
Concept
Lifes For Sharing.
Problem
OBJECTIVE-Differentiate T-Mobile.
ISSUE- People think mobile telcoms are just the same: utilities who you negotiate with.
INSIGHT Sharing and generosity are the new spirit of the age: after an age of selfishness & individualism people are yearning for collective experiences that they can share & make them happy.
ISSUE- People think mobile telcoms are just the same: utilities who you negotiate with.
INSIGHT Sharing and generosity are the new spirit of the age: after an age of selfishness & individualism people are yearning for collective experiences that they can share & make them happy.