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Saatchi & Saatchi Case Studies

Title "Life's for Sharing"
Agency Saatchi & Saatchi
Campaign Life's for sharing
Advertiser T-Mobile
Brand T-Mobile
Business Sector Personal Wireless Communication
Problem OBJECTIVE-Differentiate T-Mobile.
ISSUE- People think mobile telcoms are just the same: utilities who you negotiate with.
INSIGHT – Sharing and generosity are the new spirit of the age: after an age of selfishness & individualism people are yearning for collective experiences that they can share & make them happy.
Philosophy Life’s For Sharing.
Media Type Case Study

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