T-Mobile - “Life's for Sharing”
|Title||Life's for Sharing|
|Agency||Saatchi & Saatchi|
|Product Category||Personal Wireless Communication|
|Campaign Name||Life's for sharing|
|Country of Production||United Kingdom|
|Media Type||Case Study|
||Eurobest, 2010 (Bronze) for Integrated|
Lifes For Sharing.
ISSUE- People think mobile telcoms are just the same: utilities who you negotiate with.
INSIGHT Sharing and generosity are the new spirit of the age: after an age of selfishness & individualism people are yearning for collective experiences that they can share & make them happy.