|Title||"Life's for Sharing"|
|Agency||Saatchi & Saatchi|
|Campaign||Life's for sharing|
|Business Sector||Personal Wireless Communication|
|Problem|| OBJECTIVE-Differentiate T-Mobile.|
ISSUE- People think mobile telcoms are just the same: utilities who you negotiate with.
INSIGHT Sharing and generosity are the new spirit of the age: after an age of selfishness & individualism people are yearning for collective experiences that they can share & make them happy.
|Philosophy||Lifes For Sharing.|
|Media Type||Case Study|