Saatchi & Saatchi, London 
- 80 Charlotte Street
- London W1A 1AQ
- United Kingdom
- Phone: 020 7462 7130
- Fax: 020 7637 8489
- Country Phone Code: 44
- Website: www.saatchi.co.uk
T-Mobile - “Royal Wedding”
T-Mobile| Title | Royal Wedding |
| Tagline | One's Life is for Sharing |
| Agency | Saatchi & Saatchi |
| Advertiser | T-Mobile |
| Brand | T-Mobile |
| Product Category | Telecommunications Services |
| Campaign Name | Life is for sharing |
| Country of Production | United Kingdom |
| Date of First Broadcast/Publication | April 15, 2011 |
| Media Type | Web Film / Viral |
| Awards | The New York Festivals International Advertising Awards in All Media, 2012 (Silver World Medal) for Telecommunication Services The New York Festivals International Advertising Awards in All Media, 2012 (Silver World Medal) for Spots Longer than 120 Seconds Advertising Creative Circle Awards, 2012 (Silver) for Film: Best online film British Arrows, 2012 (Bronze Award) for Telecommunications Services & Products British Arrows, 2012 (Silver Award) for Best Over 90 Second Web-based Film Cristal Festival, 2011 (Cristal) for Viral Film London International Awards - LIA, 2011 (Silver Winner) for Telecommunications |
| Art Director | Lovisa Almgren-Falken |
| Creative Partner | Paul Silburn |
| Copywriter | Paul Silburn |
| Director | Chris Palmer |
| Editor | Paul Watts |
| Audio Post Production | Ben Leeves |
| Advertising Manager | Spencer McHugh |
| Production Company | Gorgeous Enterprises |
| Editing Company | The Quarry |
| Post Production | The Mill |
| Audio Post Production | Grand Central |
Story
It captures the royal couple accompanied by the full wedding party including Prince Charles and Camilla, making their way down the aisle to a choreographed dance routine.
Result
At the end of the weekend of it's launch it stood at 4.5m views. On that same weekend, it was the number one viewed online film in the UK and even Number 36 in Egypt.
It's been shared on Facebook 46,000 times, been the subject of 200 blog posts and received 6,000 comments.
While there has been strong PR and seeding this ad hasn't seen a penny of media spend! Great news for the latest in Life's for Sharing