Saatchi & Saatchi London, United Kingdom Advertising / Full Service / Integrated

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Saatchi & Saatchi Creative Work

Title "Royal Wedding"
Agency Saatchi & Saatchi
Production Company Gorgeous Enterprises
Editing Company The Quarry
Campaign Life is for sharing
Advertiser T-Mobile
Brand T-Mobile
Date of First Broadcast/Publication 4/2011
Business Sector Telecommunications Services
Story

It captures the royal couple accompanied by the full wedding party including Prince Charles and Camilla, making their way down the aisle to a choreographed dance routine.

Result

At the end of the weekend of it's launch it stood at 4.5m views. On that same weekend, it was the number one viewed online film in the UK and even Number 36 in Egypt.

It's been shared on Facebook 46,000 times, been the subject of 200 blog posts and received 6,000 comments.
While there has been strong PR and seeding this ad hasn't seen a penny of media spend! Great news for the latest in Life's for Sharing

Tagline One's Life is for Sharing
Media Type Web Film / Viral
Post Production The Mill London
Audio Post Production Grand Central Sound Studios
Art Director Ms. Lovisa Almgren-Falken
Creative Partner Mr. Paul Silburn
Copywriter Mr. Paul Silburn
Director Mr. Chris Palmer
Editor Mr. Paul Watts
Audio Post Production Mr. Ben Leeves
Advertising Manager Mr. Spencer McHugh

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