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T-Mobile - "Royal Wedding" - Saatchi & Saatchi

  • Royal Wedding
  • T-Mobile
  • T-Mobile
  • Saatchi & Saatchi
  • United Kingdom
  • Life is for sharing
Product CategoryTelecommunications Services
Date of First Broadcast/PublicationApril 15, 2011
Media TypeWeb Film / Viral
Awards The New York Festivals International Advertising Awards in All Media, 2012 (Silver World Medal) for Telecommunication Services
The New York Festivals International Advertising Awards in All Media, 2012 (Silver World Medal) for Spots Longer than 120 Seconds
Advertising Creative Circle Awards, 2012 (Silver) for Film: Best online film
British Arrows, 2012 (Bronze Award) for Telecommunications Services & Products
British Arrows, 2012 (Silver Award) for Best Over 90 Second Web-based Film
Cristal Festival, 2011 (Cristal) for Viral Film
London International Awards - LIA, 2011 (Silver Winner) for Telecommunications
Production Company Gorgeous Enterprises
Editing Company The Quarry
Post Production The Mill London
Audio Post Production Grand Central Sound Studios
Art Director Lovisa Almgren-Falken
Creative Partner Paul Silburn
Copywriter Paul Silburn
Director Chris Palmer
Editor Paul Watts
Audio Post Production Ben Leeves
Advertising Manager Spencer McHugh
One's Life is for Sharing

Story

It captures the royal couple accompanied by the full wedding party including Prince Charles and Camilla, making their way down the aisle to a choreographed dance routine.

Result

At the end of the weekend of it's launch it stood at 4.5m views. On that same weekend, it was the number one viewed online film in the UK and even Number 36 in Egypt.

It's been shared on Facebook 46,000 times, been the subject of 200 blog posts and received 6,000 comments.
While there has been strong PR and seeding this ad hasn't seen a penny of media spend! Great news for the latest in Life's for Sharing