Saatchi & Saatchi London, United Kingdom Full Service

Saatchi & Saatchi Creative Work

TitleRoyal Wedding
Agency
Production Company
Editing Company
Campaign Life is for sharing
Advertiser T-Mobile
Brand T-Mobile
Date of First Broadcast/Publication
Business Sector Telecommunications Services
Tagline One's Life is for Sharing
Story

It captures the royal couple accompanied by the full wedding party including Prince Charles and Camilla, making their way down the aisle to a choreographed dance routine.

Result

At the end of the weekend of it's launch it stood at 4.5m views. On that same weekend, it was the number one viewed online film in the UK and even Number 36 in Egypt.

It's been shared on Facebook 46,000 times, been the subject of 200 blog posts and received 6,000 comments.
While there has been strong PR and seeding this ad hasn't seen a penny of media spend! Great news for the latest in Life's for Sharing

Media Type Web Film
Post Production
Audio Post Production
Art Director
Creative Partner
Copywriter
Director
Editor
Audio Post Production
Advertising Manager

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