Saatchi & Saatchi, London Follow Update

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  • London W1A 1AQ
  • United Kingdom
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Visa - "Bolt v. London" - Saatchi & Saatchi

  • Bolt v. London
  • Visa
  • Visa International
  • Saatchi & Saatchi
  • United Kingdom
  • Flow Faster
Product CategoryBanking, Finance, Law & Insurance
LanguageEnglish
Date of First Broadcast/PublicationMarch 17, 2012
Media TypeTelevision & Cinema
Awards Cíclope International Advertising Craft Festival, 2012 (Bronze) for Editing
Production Company Partizan London
Editing Company Final Cut
Post Production MPC LDN
Creative Director Kate Stanners
Art Director David Goss
Art Director Mark Norcutt
Copywriter Ollie Wolf
Copywriter Laurence Quinn
Director Traktor
Producer Miranda Johnstone
Account Planner Richard Huntington
Account Planner Tom Callard
Agency Producer Kate O'Mulloy
Account Manager Michelle Greenhalgh
Account Manager Matt Kandela
Actor / Celebrity Usain Bolt
Flow faster with Visa.

Concept

The "Flow Faster" campaign was developed to celebrate a range of innovative new Visa products which speed up payment (such as Contactless and mobile), and to support Visa's Olympic sponsorship. Our creative bought speed to life using the simplest metaphor around: the world's fastest man, Usain Bolt.