Saatchi & Saatchi London, United Kingdom Full Service

Saatchi & Saatchi Creative Work

Title "Bolt v. London"
Agency Saatchi & Saatchi
Production Company Partizan London
Editing Company Final Cut
Post Production MPC LDN
Campaign Flow Faster
Advertiser Visa International
Brand Visa
Date of First Broadcast/Publication 3/2012
Business Sector Banking, Finance, Law & Insurance
LanguageEnglish
Philosophy

The "Flow Faster" campaign was developed to celebrate a range of innovative new Visa products which speed up payment (such as Contactless and mobile), and to support Visa's Olympic sponsorship. Our creative bought speed to life using the simplest metaphor around: the world's fastest man, Usain Bolt.

Tagline Flow faster with Visa.
Media Type Television & Cinema
Creative Director Ms. Kate Stanners
Art Director Mr. David Goss
Art Director Mr. Mark Norcutt
Copywriter Ollie Wolf
Copywriter Laurence Quinn
Director Traktor
Producer Ms. Miranda Johnstone
Account Planner Mr. Richard Huntington
Account Planner Mr. Tom Callard
Agency Producer Ms. Kate O'Mulloy
Account Manager Ms. Michelle Greenhalgh
Account Manager Mr. Matt Kandela
Actor / Celebrity Usain Bolt

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