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Saatchi & Saatchi Creative Work

TitlePaint the Town Black
Agency
Post Production
Audio Post Production
Campaign Paint the Town Black
Advertiser Diageo
Brand Guinness
Business Sector Alcoholic
LanguageEnglish
Story

Guinness helped fans to invite their friends out to celebrate St Patrick’s Day this year by creating their very own, individualised ‘Paint Your Town Black’ film. Using Google Maps and Facebook, the video aggregated the fan’s images and location to cast them in an epic film trailer about a great Guinness-inspired night out that they could then share with their friends as an invitation to celebrate together at their favourite venue.

Set in a typical pub and narrated with a blockbuster voiceover, the story of a completely unique celebration – featuring the user – slowly unfolded throughout the trailer. It culminated in a series of unexpected bursts of black paint, covering everyone inside the pub. 

Media Type Web Film
Production Company SomeSuch and Co.
Editing Company Trim
Executive Creative Director
Executive Creative Director
Art Director
Copywriter
Director
Planner
Producer
Producer
Editor

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