Saatchi & Saatchi, London Follow Update

  • 80 Charlotte Street
  • London W1A 1AQ
  • United Kingdom
  • Phone: (+44) 020 7462 7130
  • Fax: (+44) 020 7637 8489

Toyota - "Musical Memories" - Saatchi & Saatchi

  • Musical Memories
  • Toyota
  • Toyota Motor Corporation
  • Saatchi & Saatchi
  • United Kingdom
  • Toyota Positive
Product CategoryCars
Date of First Broadcast/PublicationApril 3, 2013
Media TypeTelevision
Length121 Seconds
Production Company Buillion
Executive Creative Director Kate Stanners
Art Director Mark Norcutt
Copywriter Laurence Quinn
Agency Producer Kate O'Mulloy


Further to the launch at the beginning of the week, here is the next film in the series of films for the Toyota Positive Movement.

'Musical Memories’, shows The Jive Aces, a high-energy 6-piece swing and jazz band, who visited two homes for the aged in central London. They set up their instruments and treated them to an afternoon of uplifting musical delights. 


Toyota Positive is designed to bring a little joy to the streets of London.  The public are also asked to submit their own ideas for positive acts and the winning submissions will win a Toyota Prius for the day to make their positive idea a reality.