|Agency||Saatchi & Saatchi|
|Advertiser||Toyota Motor Corporation|
|Date of First Broadcast/Publication||4/2013|
Further to the launch at the beginning of the week, here is the next film in the series of films for the Toyota Positive Movement.
'Musical Memories’, shows The Jive Aces, a high-energy 6-piece swing and jazz band, who visited two homes for the aged in central London. They set up their instruments and treated them to an afternoon of uplifting musical delights.
Toyota Positive is designed to bring a little joy to the streets of London. The public are also asked to submit their own ideas for positive acts and the winning submissions will win a Toyota Prius for the day to make their positive idea a reality.
|Executive Creative Director||Ms. Kate Stanners|
|Art Director||Mr. Mark Norcutt|
|Agency Producer||Ms. Kate O'Mulloy|