Saatchi & Saatchi, London Follow Update

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Toyota - "The Londonist" - Saatchi & Saatchi

  • The Londonist
  • Toyota
  • Toyota Motor Corporation
  • Saatchi & Saatchi
  • United Kingdom
  • Toyota Positive
Product NamePrius
Product CategoryAutomotive
Media TypeWeb Film / Viral
Length141 Seconds

Story

The final film in our Toyota Positive series has now launched. This last one sees readers of The Londonist getting involved in the Toyota Positive movement and helping their fellow Londonders!

Problem

In the final instalment in the series of films in the Toyota Positive Movement, the 'Londonist,' have selected a winning entry from an invitation to the magazine's readers to submit ideas of positivity that could be performed for their fellow Londoners.

The winning idea, features the winner having parked the car at the bottom of a steep London hill and wait for a passersby in need of a lift. Lucky prospects would include the elderly or those laden with heavy bags. The winner gets the use of the car for the day and now they will get to see their idea on film.