Saatchi & Saatchi London, United Kingdom Advertising / Full Service / Integrated

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Saatchi & Saatchi Creative Work

Title "Christmas 2012"
Agency Saatchi & Saatchi
Campaign Christmas Brand Ad
Advertiser Asda
Brand ASDA
Date of First Broadcast/Publication 11/2012
Business Sector Department Stores, Supermarkets
LanguageEnglish
Story

Asda's Christmas campaign shows the "real story" of how mums prepare for Christmas, rather than the "idealistic and unattainable" scenarios usually portrayed. 

Tagline Christmas doesn't just happen by magic.
Media Type Television
Length77 seconds
Soundtrack Silent Night

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