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adidas - "#superfrank" - Saatchi & Saatchi

  • #superfrank
  • adidas
  • adidas
  • Saatchi & Saatchi
  • United Kingdom
  • #superfrank
Product CategoryApparel, Fashion & Footwear
Date of First Broadcast/PublicationJanuary 18, 2014
Media TypeInteractive
Length148 Seconds
Music Kasabian
Actor / Celebrity Frank Lampard


adidas has celebrated Frank Lampard’s landmark achievement by unveiling a live 3D infographic at Stamford Bridge which brings to life each of his 203 club record goals tally.

Research undertaken by adidas allowed each of the goals scored in adidas boots, to be plotted on a virtual 3D axis, allowing each goal to be pinpoint placed and showcase exactly where each goal was scored from.

In the film, we see Lampard walk through his top 10 all-time goals, calling out classic moments such as his first Premier League goal for Chelsea at home to Bolton in 2001 and his most recent record-breaking goal against Aston Villa.