|Title||"HSBC Hong Kong Rugby Sevens - Bring your game"|
|Agency||Saatchi & Saatchi|
|Editing Company||Final Cut|
|Campaign||HSBC Hong Kong Rugby Sevens|
|Date of First Broadcast/Publication||3/2013|
|Product||HSBC Hong Kong Rugby Sevens|
|Business Sector||Sports Teams, Sports Events|
Saatchi & Saatchi's launch campaign for HSBC celebrates its sponsorship of the 2014 Cathay Pacific/HSBC Hong Kong Sevens, the jewel in the crown of the HSBC Sevens World Series.
The fully integrated campaign centres on Sevens as an ‘unleashed’ form of rugby. A faster, more expressive format on the pitch, and equally expressive off the pitch, where the carnival atmosphere sees the majority of fans wear elaborate fancy dress. #BRINGYOURGAME is an invitation to players and fans to join in.
The film pits elite teams from the Series – including the likes of Dan Norton from England, DJ Forbes from New Zealand and Carlin Isles from the USA – against tribes of fans dressed in outlandish costumes. An epic hip-hop style ‘battle’ ensues, with each set of protagonists showing off their respective skills.
|Production Company||SomeSuch and Co.|
|Editor||Ms. Suzy Davis|