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Saatchi & Saatchi Case Studies

Title "The Hybrid Experiment"
Agency Saatchi & Saatchi
Campaign Fall in love with driving again
Advertiser Toyota Motor Corporation
Brand Toyota
Date of First Broadcast/Publication 4/2014
Business Sector Automotive
Media Type Case Study
Length196 seconds
Production Company AKITA FILM
Creative Director Dan Rutherford
Art Director Bruno di Lucca
Copywriter Dan Rutherford
Director Nic Bello
Account Director Theresa Risdon
Account Director Adrian Ruiz-Mediavilla
Account Director Alice Flanagan
Strategic Planning Director Paulo Carvajal
Agency Producer Ms. Ella Elliott
Agency Producer Dee Meaden
Advertising Manager Mr. Luca Neyroz
Advertising Manager Mr. Dario Giustini
Head of TV Mr. Raffaella Scarpetti
Digital Account Director Lloyd Salmons

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