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Toyota - "The Hybrid Experiment" - Saatchi & Saatchi

  • The Hybrid Experiment
  • Toyota
  • Toyota Motor Corporation
  • Saatchi & Saatchi
  • United Kingdom
  • Fall in love with driving again
Product CategoryAutomotive
Date of First Broadcast/PublicationApril 17, 2014
Media TypeCase Study
Length196 Seconds
Production Company AKITA FILM
Creative Director Dan Rutherford
Art Director Bruno di Lucca
Copywriter Dan Rutherford
Director Nic Bello
Account Director Theresa Risdon
Account Director Adrian Ruiz-Mediavilla
Account Director Alice Flanagan
Strategic Planning Director Paulo Carvajal
Agency Producer Ella Elliott
Agency Producer Dee Meaden
Advertising Manager Luca Neyroz
Advertising Manager Dario Giustini
Head of TV Raffaella Scarpetti
Digital Account Director Lloyd Salmons