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Saatchi & Saatchi Creative Work

TitleOld Lions (180s)
Agency
Production Company
Campaign The world … according to Carlsberg
Advertiser Carlsberg Breweries
Brand Carlsberg
Date of First Broadcast/Publication
Business Sector Beers, Ciders, Lagers
Philosophy IDEA - The World...according to Carlsberg.
Problem OBJECTIVE - To convert a brand that is held in every lager drinkers repertoire into one that enjoys their loyalty.
ISUUE - Carlsberg is only one of a wide range of lagers – indistinguishable in terms of product in a market in which it is outspent and out distributed.
INSIGHT – Blokes know there is no real difference between standard lagers, but they respond strongly to beer brands that see the world their way.
Media Type Television & Cinema
Length
Market United Kingdom
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