Saatchi & Saatchi London, United Kingdom Full Service

Saatchi & Saatchi Creative Work

Title "Old Lions (180s)"
Agency Saatchi & Saatchi
Production Company Gorgeous Enterprises
Campaign The world … according to Carlsberg
Advertiser Carlsberg Breweries
Brand Carlsberg
Date of First Broadcast/Publication 5/2006
Business Sector Beers, Ciders, Lagers
Problem OBJECTIVE - To convert a brand that is held in every lager drinkers repertoire into one that enjoys their loyalty.
ISUUE - Carlsberg is only one of a wide range of lagers – indistinguishable in terms of product in a market in which it is outspent and out distributed.
INSIGHT – Blokes know there is no real difference between standard lagers, but they respond strongly to beer brands that see the world their way.
Philosophy IDEA - The World...according to Carlsberg.
Media Type Television & Cinema
Length180 seconds
Market United Kingdom
Creative Director Ms. Kate Stanners
Art Director Mr. Dave Henderson
Art Director Mr. Richard Denney
Copywriter Mr. Dave Henderson
Copywriter Mr. Richard Denney
Director Mr. Chris Palmer
Cinematography Mr. Ian Foster
Producer Mr. Rupert Smythe
Agency Producer Mrs. Manuela Franzini
Account Manager Ms. Laetitia Rennie
Editor Mr. Paul Watts
Actor / Celebrity Mr. Bobby Robson
Actor / Celebrity Mr. Peter Shilton
Actor / Celebrity Mr. Des Walker
Actor / Celebrity Mr. Terry Butcher
Actor / Celebrity Mr. Jack Charlton
Actor / Celebrity Mr. Stuart Pearce
Actor / Celebrity Mr. Peter Reid
Actor / Celebrity Mr. Bryan Robson
Actor / Celebrity Mr. Alan Ball
Actor / Celebrity Mr. Chris Waddle
Actor / Celebrity Mr. Bobby Charlton
Actor / Celebrity Mr. Peter Beardsley

Other Ads From This Campaign