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Saatchi & Saatchi Creative Work

Title "Announcement"
Agency Saatchi & Saatchi
Campaign The world … according to Carlsberg
Advertiser Carlsberg Breweries
Brand Carlsberg
Date of First Broadcast/Publication 2/2008
Business Sector Beers, Ciders, Lagers
Problem OBJECTIVE - To convert a brand that is held in every lager drinkers repertoire into one that enjoys their loyalty.
ISUUE - Carlsberg is only one of a wide range of lagers – indistinguishable in terms of product in a market in which it is outspent and out distributed.
INSIGHT – Blokes know there is no real difference between standard lagers, but they respond strongly to beer brands that see the world their way.
Philosophy IDEA - The World...according to Carlsberg.
Media Type Web Film
Length70 seconds
Market United Kingdom
Editing Company MPH Films
Post Production MPH Films
Audio Post Production MPH Films
Art Director Mr. Stanley Cheung
Copywriter Mr. Jonathan Benson
Account Planner Mr. Bobby Hui
Account Manager Mr. Peter Lovatt
Account Manager Jo Roper
Account Manager Mr. Gordon Wilkinson

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