Saatchi & Saatchi, London 
- 80 Charlotte Street
- London W1A 1AQ
- United Kingdom
- Phone: 020 7462 7130
- Fax: 020 7637 8489
- Country Phone Code: 44
- Website: www.saatchi.co.uk
Carlsberg - “Announcement”
Carlsberg Breweries| Title | Announcement |
| Agency | Saatchi & Saatchi |
| Advertiser | Carlsberg Breweries |
| Brand | Carlsberg |
| Product Category | Beers, Ciders, Lagers |
| Campaign Name | The world according to Carlsberg |
| Market | United Kingdom |
| Country of Production | United Kingdom |
| Date of First Broadcast/Publication | February 19, 2008 |
| Media Type | Web Film / Viral |
| Length | 70 Seconds |
| Awards | CLIO Awards, 2009 (Bronze) for Beverages/Alcoholic CLIO Awards, 2009 (Silver) for Beverages/Alcoholic British Arrows, 2009 (Diploma) for Alcoholic Drinks (virals, web-based etc) Advertising Creative Circle Awards, 2009 (Gold) for Best Use of Media/Ambient |
| Art Director | Stanley Cheung |
| Copywriter | Jonathan Benson |
| Account Planner | Bobby Hui |
| Account Manager | Peter Lovatt |
| Account Manager | Jo Roper |
| Account Manager | Gordon Wilkinson |
| Editing Company | MPH Films |
| Post Production | MPH Films |
| Audio Post Production | MPH Films |
Concept
IDEA - The World...according to Carlsberg.
Problem
OBJECTIVE - To convert a brand that is held in every lager drinkers repertoire into one that enjoys their loyalty.
ISUUE - Carlsberg is only one of a wide range of lagers indistinguishable in terms of product in a market in which it is outspent and out distributed.
INSIGHT Blokes know there is no real difference between standard lagers, but they respond strongly to beer brands that see the world their way.
ISUUE - Carlsberg is only one of a wide range of lagers indistinguishable in terms of product in a market in which it is outspent and out distributed.
INSIGHT Blokes know there is no real difference between standard lagers, but they respond strongly to beer brands that see the world their way.