November 5, 2010
PLAY STATION LAUNCHES THE NEW CAMPAIGN FOR LATINAMERICA TOGETHER WITH DEL CAMPO NAZCA SAATCHI&SAATCHI BUENOS AIRES.
As we grow as a society, we gradually get less affected by things. We stop behaving spontaneously and become more rational. We think carefully abouthow to react according to social conventions. This makes us get slowly further away from our purest state.
Play Station arrives in Latin America to help us get closer to that wonderful state, which is natural to us from the moment we are born. A sate in which we are ourselves.
We cry, we get moved, we celebrate , we feelannoyed and our heartbeats speed up.
It is a state that we call ‘STATE OF PLAY’. It is achieved when we play with PlayStation.
We have recently discovered a man on Earth who’s able to live constantly in this state. His name is ‘VICTOR’.