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‘Toyota Positive’ movement keeps the music playing with newest film in series, ‘Musical Memories’!

April 8, 2013

‘Toyota Positive’ movement keeps the music playing with newest film in series, ‘Musical Memories’! 5th, April 2013, London…Today, Saatchi & Saatchi launch the latest film of it’s online series for the Toyota Prius Plug-in Hybrid campaign. ‘Toyota Positive’ aims to bring positivity to the people of London and asks people to step outside of their comfort zone and carry out acts of kindness for their fellow man. The new film, ‘Musical Memories’, provides a moving piece of viewing pleasure. The Jive Aces, a high-energy 6-piece swing and jazz band, visited two homes for the aged in central London. Unexpectedly to the home’s residents, the band arrives with musical instruments in tow, and quickly sets up and begins to play. Once the upbeat music takes it’s effect, happiness ensues and there is positivity all-round. “The Jive Aces are a band who play brilliantly uplifting tracks. This makes them the perfect partners to help us spread some positivity. They did a great job of bringing a smile to the faces of the elderly they visited and in getting a few them up to dance”, said Mark Norcutt and Laurence Quinn, Toyota Creative Directors at Saatchi & Saatchi. Additional films in the series will be rolled out during April and will provide inspiration for people to join the Toyota Positive movement and submit their own ideas of positive acts. The people behind the submissions that most reflect the spirit of the campaign will be given a Toyota Prius Plug-in Hybrid for the day to make their positive act idea a reality. All films will then be shared on the Toyota Positive website; To view all the films as they launch and join the Toyota Positive movement, go to The Toyota Prius Plug-In Hybrid can run in electric ‘EV’ mode for up to 15.5 miles, with zero emissions, before switching over to its reserve petrol tank. The Toyota Motor Corporation are pioneers of hybrid technology. Toyota sales of hybrid vehicles are approaching 5 million worldwide.


  • Title: Musical Memories
  • Brand: Toyota