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Toyota Positive’ movement and the ‘Londonist’ team up to select a winning idea.

April 15, 2013


15th, April 2013, London… In the final instalment in the series of films in the Toyota Positive Movement, the ‘Londonist,’ have selected a winning entry from an invitation to the magazine’s readers to submit ideas of positivity that could be performed for their fellow Londoners. The winning idea, features the winner having parked the car at the bottom of a steep London hill and wait for a passersby in need of a lift. Lucky prospects would include the elderly or those laden with heavy bags. The winner gets the use of the car for the day and now they will get to see their idea on film. The films provide inspiration for people to join the Toyota Positive movement and submit their own ideas of positive acts. The people behind the entries that most reflect the spirit of the campaign will be given a Toyota Prius Plug-In Hybrid for the day to make their positive act idea a reality. All films will then be shared on the Toyota Positive website. “We had some great submissions from the public through The Londonist. This one really appealed because it was so simple and it showed how something small can bring a bit of positivity to peoples day”, said Mark Norcutt and Laurence Quinn, Toyota Creative Directors at Saatchi & Saatchi. To view all the films as they launch and join the Toyota Positive movement, go to www.toyotapositive.com. The Toyota Prius Plug-in hybrid can run in electric 'EV' mode for up to 15.5 miles, with zero emissions, before switching over to its petrol engine, eliminating range anxiety of pure electric cars. Toyota is the pioneer of hybrid technology and sales of its hybrid vehicles are approaching 5 million worldwide.