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“BIG NOSE” the new campaign for BGH air conditioners, created by Del Campo Nazca Saatchi & Saatchi.

December 15, 2010


BGH launches its new line of air conditioners with 5 stages of filtered air.  This means, the ones that release the purest air.  For the launch, we decided to help those who need pure air most:  big nosed people.  That’s why, if you’re big nosed, BGH gives you a 25% discount.

But being big nosed or not is very subjective, so we created the NOSE-O-METER, a device capable of measuring noses.  If your nose touches the sensor, the alarm goes off and you win the discount.  The NOSE-O-METERS will be located in retail stores all over the country.

At BIGNOSEBGH.COM each person will be able to upload their profile picture, in order to find out if their nose has the chance to win.  Apart from this, by entering their address they will find the nearest NOSE-O-METER.

SPOT:http://www.youtube.com/watch?v=TCtuuuy1nGg

 

CREDITS:

Client:  BGH S.A.


Product:  
BGH Air conditioners


Title:  “BIG NOSE”

 

Agency:  Del Campo Nazca Saatchi & Saatchi


Executive Creative Directors: 
Maxi Itzkoff / Mariano Serkin


Creative Directors:
  Diego Medvedocky / Ignacio Ferioli

 

Head of Art:  Guido Fusetti


Account team: 
Juan Manuel Aralda / Mariano Cafarelli

 

Agency producers:  Adrian Aspani / María de la Paz Landeyro

 

Production Company:  Peluca Films

 

Director: Diego y Vlady

 

Executive Producer: Alejandro De Michele

 

Producer:  Mariano Scarpati

 

Music: Happy Together

 

Postproduction Company: Che Revolution Post

 

Advertiser’s supervisors: Nicolás Videla, Carina Catalano, Sebastián Nugnez

 

For further details please contact:

Lee Sharrock

Global Creative PR, Saatchi & Saatchi London                                   

M: +44 7814 862 834                                                         

E: lee.sharrock@saatchi.co.uk