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“BIG NOSE” the new campaign for BGH air conditioners, created by Del Campo Nazca Saatchi & Saatchi.

December 15, 2010

BGH launches its new line of air conditioners with 5 stages of filtered air.  This means, the ones that release the purest air.  For the launch, we decided to help those who need pure air most:  big nosed people.  That’s why, if you’re big nosed, BGH gives you a 25% discount.

But being big nosed or not is very subjective, so we created the NOSE-O-METER, a device capable of measuring noses.  If your nose touches the sensor, the alarm goes off and you win the discount.  The NOSE-O-METERS will be located in retail stores all over the country.

At BIGNOSEBGH.COM each person will be able to upload their profile picture, in order to find out if their nose has the chance to win.  Apart from this, by entering their address they will find the nearest NOSE-O-METER.




Client:  BGH S.A.

BGH Air conditioners

Title:  “BIG NOSE”


Agency:  Del Campo Nazca Saatchi & Saatchi

Executive Creative Directors: 
Maxi Itzkoff / Mariano Serkin

Creative Directors:
  Diego Medvedocky / Ignacio Ferioli


Head of Art:  Guido Fusetti

Account team: 
Juan Manuel Aralda / Mariano Cafarelli


Agency producers:  Adrian Aspani / María de la Paz Landeyro


Production Company:  Peluca Films


Director: Diego y Vlady


Executive Producer: Alejandro De Michele


Producer:  Mariano Scarpati


Music: Happy Together


Postproduction Company: Che Revolution Post


Advertiser’s supervisors: Nicolás Videla, Carina Catalano, Sebastián Nugnez


For further details please contact:

Lee Sharrock

Global Creative PR, Saatchi & Saatchi London                                   

M: +44 7814 862 834