For the sixth consecutive year, Del Campo Saatchi & Saatchi has been named Best Agency of the Year at El Diente, the festival organized by the Círculo de Creativos Argentinos.
Lead by Pablo del Campo and General Creative Directors Maxi Itzkoff and Mariano Serkin, the agency won a total of 34 awards, including 2 Grand Prix for “Dads in Briefs” (BGH Air Conditioners) and “Musical Microwaves” (BGH Microwaves). They also walked away with 14 Gold, 8 Silver, and 10 Bronze, with work developed for BGH, Norte Beer, Andes Beer, and Schweppes.

The Showcase Reel

To find the featured directors, Saatchi & Saatchi invited submissions from directors across the globe, utilising its Network of some 140 offices worldwide, as well as relationships with key online sources. The Saatchi & Saatchi Worldwide Creative Board chose this year’s final selection of 18 directors. Past Showcases have featured internationally acclaimed directors including Tarsem, Michel Gondry, Mark Romanek, Spike Jonze, Ivan Zacharias, Kinka Usher, Danny Kleinman and Jonathan Glazer.

This year’s eclectic selection includes sophisticated animation, VFX, technical wizardry, films of
cinematic proportions, and use of contemporary filmmaking techniques such as smartphones.

The trends for 2012 are; retro animation (see James Curran’s ‘Tintin’ titles) and 3D motion capture animation (see Stuart Aitken’s ‘Dead Island’ computer game trailer); Beautifully shot cinematic music promos and movie credits (see Tim Miller’s ‘The Girl with the Dragon Tattoo’ trailer and Skinny’s ‘Iconic’ promo); and there are some unique, original ideas such as Perkins
and Kulash’s ‘Needing/Getting’, James W. Griffiths’ ‘Splitscreen: A Love Story’ and Andrew Thomas Huang’s stunning ‘Solipsist’, which takes its influences from the natural world and uses CGI fused with an artistic eye to create a cinematic art installation.

A truly international selection, this year’s directors hail from the USA, Brazil, France, Canada, Norway, Australia and the UK. The 18 Directors selected for the New Directors’ Showcase reel 2012 are listed below, with the title of the submitted work.

Andrew Thomas Huang - ‘Solipsist’

Brian L. Perkins & Damian Kulash, Jr. - OK Go ‘Needing/Getting’

Daniel Strange - ‘Dogs – Loyalty’

The Lovemarks Company

Fleur & Manu - Etienne de Crecy ‘No Brain’

Graydon Sheppard - ‘Shit Girls Say’

James Curran - ‘Tintin’ Titles

James W. Griffiths - ‘Splitscreen: A Love Story’

Jones + Tino - Nike ‘Addiction’

Lars Åndheim & Christoffer Lossius - Lasse Passage ‘Say Say Say’

Mickey Smith – ‘Dark Side of the Lens’

Ninian Doff - Fulton Light ‘Staring Out The Window’

Rhys Thomas - ‘British Movie’

Rick Mereki - ‘Move’

Seyi Peter-Thomas - ‘Hard Times’

Skinny - Moonbootica – ‘Iconic’

Stuart Aitken - ‘Dead Island’

Tim Miller - ‘The Girl with the Dragon Tattoo’ Trailer

William Joyce & Brandon Oldenburg - ‘The Fantastic Flying Books of Mr. Morris Lessmore’

Tom Eslinger, Worldwide Creative Director Digital, commented on this year’s reel: "The 2012 Showcase shows how diverse media channels are bringing more and more content to the surface, making this a really exciting collection which reflects how we come in contact with ideas and all things visual. The influence of not only rapid-to-create technology, but also rapid-to-distribute channels, is seen in the quality and content, as well as where the work is connecting with people and communities."

"For me, smart design and razor-sharp composition is flowing through the NDS this year. I've been most excited with the contrast between steely, slick renderings, crunchy computer graphics and even lo-fi colour treatments, to desktop-inspired techniques and oh-so-precise colour design. Layer in great storytelling, a refreshing point-of-view and some subtle twists, and you have a presentation up there as one of our best."

Pablo del Campo. NDS Spokesperson and CEO Del Campo Saatchi & Saatchi Argentina said: “People know that the New Directors’ Showcase is one of Cannes most unmissable events. This gives us a great deal of responsibility when it comes to selecting directors. For years this selection process has been even more of a challenge than judging work in advertising festivals, because we're aware of the transformations it creates in our industry year after year.”

This year the directors selected for the reel will be invited to help judge the winner of the James Brown Music Video Challenge. See separate press release for further information.

The Showcase theatrical piece

The 2012 theatrical production introducing the directors’ reel has been conceived for the second time by Saatchi & Saatchi’s award-winning senior creatives Jonathan Santana & Xander
Smith with the theme ‘Meet Your Creator’. The piece involves an army of tiny flying machines
performing synchronised flight patterns, and composing music through ‘live’ light manipulation. The audience enter a brave new world of visual territory, with hovering Quadrotors buzzing around the stage in unison, and an angelic soundscape giving a feeling of otherworldliness. A single ray of light hits a glass pyramid, whilst a disembodied voice precludes a mesmerising performance by the Quadrotors, which move effortlessly around the stage as if by magic. ‘Meet Your Creator’ presents an all-encompassing environment with the ambience of a Church of Creativity.

Saatchi & Saatchi Senior Creatives Jonathan Santana and Xander Smith commented on the event: "The New Directors’ Showcase is revered ground. A lot of big names have been launched in the past by the Showcase. It’s for this very reason that we’ve chosen to venture down the ‘sacred’ path. A path of bright lights, flying beings and the miracles performed by Creators."

Marshmallow Laser Feast, a collective working at the intersection of art, design and technology, are the creative and technical directors of the theatrical production for the second consecutive year. Marshmallow Laser Feast are Robin McNicholas, Memo Akten and Barnaby Steel and crew. MLF collaborated with KMel Robotics and their incredible Quadrotors on this year’s Showcase with MLF developing the choreographic and lighting technology, and KMel designing and building bespoke Quadrotors. Filmmaker and Producer Juliette Larthe, who pulled together the team behind last year’s ‘Hello, Future’ themed Showcase, is the Producer of the theatrical piece once again this year.

The bank of sounds created by underground electronic artist Oneohtrix Point Never, AKA Daniel Lopatin, are manipulated by Quadrotors, which in turn affect beams of light. New Yorkbased Lopatin’s samples are triggered by the movement of the Quadrotors and beams of light on the stage, creating a tightly integrated visual and sensory extravaganza. Lopatin’s introduction and minimalist compositions create a fluid environment, when combined with the rays of light and Quadrotors.

The Quadrotors are the brainchild of Alex Kushleyev and Daniel Mellinger of KMel Robotics. University of Pennsylvania graduates Alex and Daniel are experts in hardware design and highperformance control. Their Quadrotors truly push the limits of experimental robotics, and the Quadrotors performing at the NDS have been built and programmed specifically for the Showcase. The pyramid was designed by Sam & Arthur.

Juliette Larthe has produced for the likes of Jake & Dinos Chapman, WARP films and Jonathan Glazer, has recently finished a series of twenty short films for Channel 4, is creative consultant for fashion house PREEN, and presently spearheads PRETTYBIRD’s UK division.

Marshmallow Laser Feast commented: “With this project, our aim was to create ethereal sculptures of light and sound. We're always excited by the prospect of appropriating new technologies and further developing them for artistic purposes. By customizing Quadrotors with LEDs and mirrors, and combining them with lights and other custom technology, we were able to choreograph the performance, pushing the experience to that of watching an abstract virtuoso-being made of light, playing an imaginary musical instrument.”

Daniel Mellinger of KMel Robotics said: "KMel Robotics focuses on hardware design and highperformance control for custom aerial vehicles which push the limits of experimental robotics. Our vehicles can be used in a wide range of applications including search and rescue, environmental monitoring, education, and entertainment. Our experiments illustrate that large numbers of autonomously functioning vehicles can be reliably deployed in the form of a ‘swarm’ to carry out tasks and to respond as a group to high-level commands, without a designated leader."

The Showcase will be webcast on the Cannes Lions website and on the NDS Channel on YouTube.

www.canneslions.com
www.youtube.com/nds

Saatchi & Saatchi is throwing down the gauntlet to the international filmmaking community by creating a challenge to bring to life some of the most significant tracks of the ‘Godfather of Soul’ in the form of a music video: Sex Machine, Papa’s Got a Brand New Bag, It’s a Man’s, Man’s, Man’s World, and Try Me. Following the success of last year’s Moby competition, Saatchi & Saatchi wanted to bring a new twist to this year’s competition by working with a legendary artist who has influenced and crossed many generations.

James Brown changed the course of popular music, and UMe and the James Brown Estate are making some of his finest work available for the first time for interpretation by a new generation of film directors. Other than live footage, none of the songs featured in the Music Video Challenge has a music video, so this is a great opportunity for young filmmakers to become the director of the official promo for one of these tracks. On June 1st, UMe will release 20 James Brown albums digitally for the first time. These classic releases are from his back catalogue from the ‘50s, ‘60s and ‘70s, many of which have been long out of print.

The Grand Prize offered to the winning film director is to work on a project in a key office in the Saatchi & Saatchi global network. Entrants will be given the chance to revisit James Brown’s archive, and interpret it with fresh eyes. Deadline for entries is June 25th, 2012, 23:59 GMT. In addition, UMe is looking for official videos for each of the songs.

The judging panel responsible for selecting the finalists and overall winner will consist of members of the Saatchi & Saatchi Worldwide Creative Board, Genero.tv, BUG and UMe. Also, directors selected for this year’s Saatchi & Saatchi New Directors’ Showcase will be invited on to the judging panel to help select the winner. The 12 finalists will be revealed mid-July and the winner announced on the Genero.tv competition page on July 30th, 2012.

Alongside the digital re-release, the record label will also be re-releasing the classic James Brown Live at the Apollo album this year. Significantly, the album was recorded half a century ago, on October 24th, 1962, at the Apollo Theater in Harlem. In 2003, Rolling Stone ranked it as number 24 on their list of the Top 500 Greatest Albums of All Time. In celebration of the album, one of the four tracks available for interpretation by entrants to the Music Video Challenge will be Try Me, one of its featured tracks.

Bruce Resnikoff, President/CEO of UMe said: “This competition will introduce a new generation of fans to the groundbreaking music of James Brown’s catalogue, and landmark 1962 album Live at the Apollo, and what better way to do this than by working with Saatchi & Saatchi’s global network, utilizing BUG’s expertise in the art of the music video, and accessing the filmmaking community through Genero.tv.”

For the first time Saatchi & Saatchi will work with Genero.tv, who are based in Melbourne, Australia, and have more than 65,000 members spanning over 180 countries. Andrew Lane, Co-founder, Genero.tv commented: "We are very excited to offer our community such an incredible opportunity. Being able to work with iconic songs from the legendary James Brown, and to be offering an amazing prize from Saatchi & Saatchi makes this a not-to-be-missed challenge for our filmmaking community."

The winner of last year’s Music Video Challenge was Mexican Vancouver Film School graduate Alberto Gomez, whose prize was to travel to Los Angeles and direct a spot for Conill’s Miami Short Film Festival campaign. In addition, each finalist’s video was featured on Moby’s Destroyed Deluxe DVD. Saatchi & Saatchi’s aim again this year is to provide a platform for the most talented young directors to interpret the work of an iconic musician, and provide them with a global stage for their filmmaking talents.

This year the Music Video Challenge will have an even more international flavour, with the production team hailing from all over the world; UMe in LA; Saatchi & Saatchi in London and NYC; Genero.tv in Australia; and BUG in London. Add to this the phenomenal reach and influence of James Brown, with his international fan base and rich contribution to the tapestry of musical history, and you have a dream brief.

Tom Eslinger, Saatchi & Saatchi Worldwide Digital Creative Director, commented: "This is the third year that we’ve held a competition to find a truly new director. Having access to music from James Brown, one of the most influential performers of the 20th century, is inspiring for us and anyone who enters. Being part of creating the first music videos through a socially-powered platform like Genero is an honour.”

David Knight, BUG Creative Director added: “BUG is all about giving exposure to the most innovative and awe-inspiring new work in music videos. Our subheading is The Evolution of Music Video – and aspiring filmmakers are no longer limited to making new videos just for new music. They can be inspired by classic tracks too, and this Music Video Challenge is giving them the chance to prove it.”

For more information on the Music Video Challenge, including eligibility and how to enter go to: http://genero.tv/jamesbrown

Ends

For further details please contact:

Lee Sharrock
Global Creative PR Saatchi & Saatchi Worldwide
M: +44 7814 862 834
E: lee.sharrock@saatchi.co.uk

European Creative Director for Deutsche Telekom, Jason Romeyko said: “Deutsche Telekom believe that life is better when shared. It is a sentiment particularly apparent in great partnerships. Firework is a collaboration between an artist, record company, client, agency and Katy’s fans- that has created a spectacular moment. “For my team and I, it has been a privilege to be in the middle of all of this. To experience the combined creativity and dreams of each participant, including Katy, has been remarkably energising and mind-opening. Pure positivity from every side has taken this idea from advertising into pop culture? My congratulations to Katy and her team for this incredible achievement and thank you for letting us be a part of it.”

The “Firework” video was nominated for three awards, including Best Female Video and Best Video with a message in addition to the Video of the Year category.

Saatchi & Saatchi are the international agency for Deutsche Telecom in Europe. The 'Life is for Sharing' platform has run across 10 markets since 2008. Katy’s Project is one of a series of innovative events including; “Angry Birds”, a live re-enactment of the cult Rovio game, a Royal Wedding spoof which has over 20 million hits online and counting; "Sing-a-long" in Trafalgar Square, where 15,000 people took part in a mass Karaoke; 'Dance' which featured a flash mob in Liverpool Street Station; and the heart-warming 'Welcome Back' filmed at Heathrow T5 which has attracted more than 8.5 million views on YouTube.

Katy Perry is the first female and second artist overall after Michael Jackson to have five number one singles from one album on the Billboard Hot 100 chart. The Forbes 100 star was nominated for 10 MTV awards and took home Best Collaboration and Best Special Effects for E.T. featuring Kanye West.

The MTV Music Video Awards are an annual celebration of the most popular artists as voted for by the general public and a panel of professional jurors. Since its birth in 1984, the awards have established a cult following. The 2011 ceremony attracted the biggest audience in the network’s history with a record-breaking 12.4 million total viewers. 

BGH launches its new line of air conditioners with 5 stages of filtered air.  This means, the ones that release the purest air.  For the launch, we decided to help those who need pure air most:  big nosed people.  That’s why, if you’re big nosed, BGH gives you a 25% discount.

But being big nosed or not is very subjective, so we created the NOSE-O-METER, a device capable of measuring noses.  If your nose touches the sensor, the alarm goes off and you win the discount.  The NOSE-O-METERS will be located in retail stores all over the country.

At BIGNOSEBGH.COM each person will be able to upload their profile picture, in order to find out if their nose has the chance to win.  Apart from this, by entering their address they will find the nearest NOSE-O-METER.

SPOT: http://www.youtube.com/watch?v=TCtuuuy1nGg

CREDITS:

Client:  BGH S.A.

Product:  BGH Air conditioners

Title:  “BIG NOSE”

Agency:  Del Campo Nazca Saatchi & Saatchi

Executive Creative Directors:  Maxi Itzkoff / Mariano Serkin

Creative Directors:  Diego Medvedocky / Ignacio Ferioli

Head of Art:  Guido Fusetti

Account team:  Juan Manuel Aralda / Mariano Cafarelli

Agency producers:  Adrian Aspani / María de la Paz Landeyro

Production Company:  Peluca Films

Director: Diego y Vlady

Executive Producer: Alejandro De Michele

Producer:  Mariano Scarpati

Music: Happy Together

Postproduction Company: Che Revolution Post

Advertiser’s supervisors: Nicolás Videla, Carina Catalano, Sebastián Nugnez

For further details please contact:

Lee Sharrock

Global Creative PR, Saatchi & Saatchi London                                   

M: +44 7814 862 834                                                         

E: lee.sharrock@saatchi.co.uk       

A creative combination of animation, user generated content and social networking has resulted in a unique advertising campaign from Conill that expresses the magic of a Toyota Yaris through the narrative of young Latinos: “A quien se le ocurrio esto?” (Who thought of this?)

Nuevo Latinos participate in everything they do with a drop of Latino spirit. They think of hatchbacks as exciting little machines that fit their sparkly personalities. A group of young people were invited to a studio, where they participated in a story-telling forum, inspired by their visualisation of a Yaris. They were asked to complete the sentence ‘There was once a Yaris...’  Some of the most visually interesting stories were translated into animated film clips, such as ‘it started to rain little coloured balls’, ‘thousands of eyes were looking at it from different directions’, and ‘then my Yaris grew wings and started to fly to escape the meteorite’. 

The resulting campaign can be viewed on Facebook, and is a surreal reimagining of their narratives, where a red Yaris inhabits a Willy Wonka-esque universe, and is swallowed up by a giant pink bubblegum, before sprouting wings and landing in a bowl of cereal! The campaign illustrates how the Yaris can be synonymous with a more creative attitude towards life, and allows Latinos to share their spirited personalities with the US culture.  http://apps.facebook.com/videosyaris.

“We asked ourselves, ‘what would Yaris advertising look like if it was inspired by THEIR creative spirit,’” commented Conill Chief Creative Officer Pablo Buffagni.  “The only way to find out was to let them have a go of it. That's just what we did and how the Who thought of this? campaign was born.”

The production house MIA films produced the events, the Facebook page and the digital work, as well as directing the animations.  They also hired a managed a secondary vendor called "Reino" in Argentina.

Creative credits 

Chief Creative Officer: Pablo Buffagni

Creative Director: Mario Granatur

Associate Creative Director: Verónica Elizondo

Art Directors: Martín Donovan / Graciela Espejel

Copywriter: Jessica Cuevas

Account Team: Anabel Caraballo

Account Team: Christine Jahina

Account Team: Bryan Fonseca

Agency Producer: Lourdes Caballero

Production Company: Mia Films

Director: Massimo Martinoti

Animation: Reyno Buenos Aires

Sound: Tono Studios

For further details please contact:

Lee Sharrock

Global Creative PR

M: +44 7814 862 834

E: lee.sharrock@saatchi.co.uk

About Conill

Conill is among the most highly awarded Latino agencies in the U.S. and a four-time recipient of the prestigious American Association of Advertising Agencies’ O’Toole Multicultural Award. In 2007, it was named Multicultural Agency of the Year by Advertising Age. The agency’s client roster includes Citibank, JCPenney, Procter & Gamble, Sony Computer Entertainment America, THQ, Inc., T-Mobile and Toyota Motor Sales.

www.conill.com.

Family and football are two of the focal points of Latino families, and the ritual of the Sunday soccer game is the inspiration for a new campaign conceived by Conill for T-Mobile. For the past four years, soccer has served T-Mobile as a passion point for building affinity among Latinos. To this audience, football (soccer) is more than a game; it is a matter of cultural pride.    

The witty “Your Wife Saw” campaign – an entertaining media integration and placement on a live Fox Sports broadcast – is designed to appeal to the popular weekend family activity of Latin Americans.  By understanding that although soccer fans often watch the big game with their family, they don’t necessarily view the match from the same perspective,  the campaign presents regular replays during live games as family portraits;  ‘Asi Lo Vio Tu Mujer’ (‘What your wife saw’) shows the star striker stripping down to his vest after scoring a goal;  ‘Asi Lo Vio Tu Hijo’ (‘What your son saw’) depicts the players as characters from a computer game; ‘Asi Lo Vio Tu Abuelo’ (‘What your Grandpa saw’) blurs the visuals into the sepia-tones of a vintage TV set; and in ‘Asi Lo Vio Tu Hija’ ( ‘What your daughter saw’), a rag doll obstructs the view of the screen. 

“We joined the message of T-Mobile being close to soccer with the idea of T-Mobile and soccer bringing families together, said Conill Chief Creative Officer Buffagni.“ The seamless integration with broadcast content helps transform the inherent ‘intrusion’ of advertising into something fun.”

The objective was to leverage T-Mobile’s broadcast integrations more effectively and creatively among soccer fans than other wireless providers. Conill achieved this very successfully during the World Cup, and now as a follow-up during the broadcast of the Mexican league through Fox Sports.  The strap line “Fûtbol y familia, siempre juntos” (Soccer and families, always together) sums up the objective of the campaign perfectly.   

Creative credits, "Your Wife Saw"  

SVP, Chief Creative Officer:  Pablo Buffagni

VP, Creative Director:  Mario Granatur

Creative Director:  Marcos Calandrelli

AD: Hernán Ibañez

CW: Benjamin Levy

Media Director: Rob Spallone

Director of Production Services: Lourdes Caballero

Sr Producer: Allan Rivera

For further details please contact:

Lee Sharrock

Global Creative PR

M: +44 7814 862 834

E: lee.sharrock@saatchi.co.uk

About Conill

Conill is among the most highly awarded Latino agencies in the U.S. and a four-time recipient of the prestigious American Association of Advertising Agencies’ O’Toole Multicultural Award. In 2007, it was named Multicultural Agency of the Year by Advertising Age. The agency’s client roster includes Citibank, JCPenney, Procter & Gamble, Sony Computer Entertainment America, THQ, Inc., T-Mobile and Toyota Motor Sales.

www.conill.com.

PLAY STATION LAUNCHES THE NEW CAMPAIGN FOR LATINAMERICA TOGETHER WITH DEL CAMPO NAZCA SAATCHI&SAATCHI BUENOS AIRES.

As we grow as a society, we gradually get less affected by things. We stop behaving spontaneously and become more rational. We think carefully about how to react according to social conventions. This makes us get slowly further away from our purest state.

Play Station arrives in Latin America to help us get closer to that wonderful state, which is natural to us from the moment we are born. A sate in which we are ourselves.

We cry, we get moved, we celebrate , we feel annoyed and our heartbeats speed up.

It is a state that we call ‘STATE OF PLAY’. It is achieved when we play with PlayStation.

We have recently discovered a man on Earth who’s able to live constantly in this state. His name is ‘VICTOR’.