CLM BBDO, Boulogne Billancourt 
- 93 rue Nationale Cedex
- Boulogne Billancourt 92513
- France
- Phone: 01 41 23 41 23
- Fax: 01 41 23 43 70
- Country Phone Code: 33
- Email: contact@clm.bbdo.fr
In partnership with:
Aucland.com - “The Fire”
Aucland| Title | The Fire |
| Tagline | Anything can be bought, it's all a question of price. |
| Agency | CLM BBDO |
| Advertiser | Aucland |
| Brand | Aucland.com |
| Product Category | Online Auction |
| Campaign Name | The Fire |
| Market | France, United Kingdom |
| Country of Production | France |
| Media Type | Television |
| Length | 45 Seconds |
| Awards | International ANDY Awards, 2001 (ANDY) for Retail - Single Cannes Lions International Festival of Creativity, 2000 (Silver Lion) for Retail Stores & Rental Companies Epica, 2000 (Winner) for Retail Services |
| Executive Creative Director | Anne de Maupeou |
| Art Director | Fred & Farid |
| Copywriter | Fred & Farid |
| Director | Rémy Belvaux |
| Executive Producer | Nicolas Duval |
| Agency Producer | Pierre Marcus |
| Production Company | Quad Productions |
Story
Firemen surround a burning building. They only have one canvas to catch people with. The person who bids the highest sum will be caught. When a lady's bid is accepted, she jumps, but someone bids higher and she is left to fall!