CLM BBDO, Boulogne Billancourt 
- 93 rue Nationale Cedex
- Boulogne Billancourt 92513
- France
- Phone: 01 41 23 41 23
- Fax: 01 41 23 43 70
- Country Phone Code: 33
- Email: [email protected]
In partnership with:
Pepsi - “Kung Fu”
PepsiCo Inc.| Title | Kung Fu |
| Tagline | Ask For More |
| Agency | CLM BBDO |
| Advertiser | PepsiCo Inc. |
| Brand | Pepsi |
| Product Category | Soft Drinks, Tonics |
| Campaign Name | Kung Fu |
| Market | Africa, Caribbean Sea, Central America, South America, Asia, Europe, Oceania |
| Country of Production | France |
| Date of First Broadcast/Publication | January 1, 2002 |
| Media Type | Television |
| Length | 60 Seconds |
| Awards | International Food and Beverage Creative Excellence Awards - FAB Awards, 2003 (FAB Award) for Non-Alcoholic Drinks Cannes Lions International Festival of Creativity, 2002 (Shortlist) for Non-alcoholic drinks Epica, 2002 (Winner) for Non-Alcoholic Drinks Prix Club des Directeurs Artistiques, 2001 (Entrant) for TV Spots |
| Creative Director | Vincent Behaeghel |
| Creative Director | Bernard Naville |
| Art Director | Vincent Behaeghel |
| Concept | Vincent Behaeghel |
| Concept | Bernard Naville |
| Copywriter | Bernard Naville |
| Director | Tarsem Singh "Tarsem" |
| Production Company Producer | Tommy Turtle |
| Account Director | Valérie Accary |
| Account Director | Laurent Garnier |
| Account Director | Eléonore Raillard |
| Account Director | Raquel Baena |
| Agency Producer | Pierre Marcus |
| Agency Producer | France Monnet |
| Music Composer | Ken Flanagan |
| Actor / Celebrity | Nick Coletta |
| Actor / Celebrity | Matthew Mullins |
| Advertising Manager | David Foulds |
| Production Company | @radical.media |
| Recording Studio | Barrera Prod. |
Story
KUNG FU is one of the two thematic "ASK FOR MORE" spots of the year. It shows a young teenager who realizes his dreams and becomes what he ever wanted to be, a SHAOLIN monk.
This film traces ten years of a young boy's life and shows us years after years his training and his initiation to Martial Arts. It finishes with his 18th ceremony
This film traces ten years of a young boy's life and shows us years after years his training and his initiation to Martial Arts. It finishes with his 18th ceremony
Concept
"ASK FOR MORE" represents faithfully the worldwide teenagers nowadays' mentality. They don't search for stirring up or changing the world, as their predecessors. Their objective is to profit from what the life can offer them. The best is never enough; their credo: not to content oneself with the statu quo, but to wish always more.
"ASK FOR MORE" is more than an advertising idea, it's a real brand idea, symbol of this generation "ASK FOR MORE". It applies to every brand communications, it means: football, music and the whole promotions.
"ASK FOR MORE" is more than an advertising idea, it's a real brand idea, symbol of this generation "ASK FOR MORE". It applies to every brand communications, it means: football, music and the whole promotions.