CLM BBDO, Boulogne Billancourt 
- 93 rue Nationale Cedex
- Boulogne Billancourt 92513
- France
- Phone: 01 41 23 41 23
- Fax: 01 41 23 43 70
- Country Phone Code: 33
- Email: contact@clm.bbdo.fr
In partnership with:
Dior Parfums - “Poison”
Christian Dior S.A.
| Title | Poison |
| Agency | CLM BBDO |
| Advertiser | Christian Dior S.A. |
| Brand | Dior Parfums |
| Product Name | Poison |
| Product Category | Perfumes |
| Campaign Name | Poison |
| Market | France |
| Country of Production | France |
| Date of First Broadcast/Publication | October 2, 2002 |
| Media Type | Magazine |
| Awards | Epica, 2002 (The Getty Images Prize) for Advertising Photography |
| Creative Director | Anne de Maupeou |
| Art Director | David Bertram |
| Copywriter | Léo Berne |
| Account Director | Vincent Garel |
| Account Director | Cécile Lejeune |
| Account Director | Eléonore Raillard |
| Photographer | Vincent Peters |
| Advertising Manager | Sabina Belli |
Story
CLM/BBDO created an event ad for the Dior perfume - Poison. This visual, showing at the same time a woman looking herself in a mirror and a death's-head, uses the optical illusion process, largely used in artistic creation in different fields: painting, engraving, photography... this visual takes as a starting point a painting of Charles Alle Gilbert (end of XXth-beginning of XIXth) entitled "All is vanity".