CLM BBDO, Boulogne Billancourt Follow Update

  • 52, avenue Emile Zola
  • Boulogne Billancourt 92100
  • France
  • Phone: (+33) 01 41 23 41 23
  • Fax: (+33) 01 41 23 43 70

Dior Parfums - "Poison" - CLM BBDO

  • Poison
  • Dior Parfums
  • Christian Dior S.A.
  • CLM BBDO
  • France
  • Poison
Product NamePoison
Product CategoryPerfumes
MarketFrance
Date of First Broadcast/PublicationOctober 2, 2002
Media TypeMagazine
Awards Epica, 2002 (The Getty Images Prize) for Advertising Photography
Creative Director Anne de Maupeou
Art Director David Bertram
Copywriter Léo Berne
Account Director Vincent Garel
Account Director Cécile Lejeune
Account Director Eléonore Raillard
Photographer Vincent Peters
Advertising Manager Sabina Belli

Story

CLM/BBDO created an event ad for the Dior perfume - Poison. This visual, showing at the same time a woman looking herself in a mirror and a death's-head, uses the optical illusion process, largely used in artistic creation in different fields: painting, engraving, photography... this visual takes as a starting point a painting of Charles Alle Gilbert (end of XXth-beginning of XIXth) entitled "All is vanity".