Mars - “Achoo”
|Tagline||It's Worth Celebrating|
|Product Category||Chocolate, Bars, Candies, Chewing-Gum|
|Country of Production||France|
|Date of First Broadcast/Publication||January 21, 2001|
||Grand Prix Stratégies de la Publicité, 2002 (Winner) for International Campaign|
||Anne de Maupeou|
||Arnaud Le Carpentier|
|Production Company Producer
||Barrera Prod. |
Achoo, it is the celebration by a whole family of the end of a strange tic, which during more than 40 years, has been affecting one of its members and who actually proves to be an endless sneeze. This film developed by CLM/BBDO promotes the festive and nonconventional dimension of the brand.
During the year 2000, CLM/BBDO was given by the group Masterfood, the European lead for the Celebrations brand. The goal is to launch this brand in Europe, after its great success on the English market where Celebrations has been the uncontested leader for two years on the chocolate boxes market. Among the traditional brands, celebrations aims the leadership with a more informal proposal and up to now, non-existent: a mix of miniatures of well-known brands in "snaking", in a box which inspires joy and cheerfulness and whose name is a real invitation to parties.