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Mars - "Achoo" - CLM BBDO

  • Achoo
  • Mars
  • MasterFoods
  • CLM BBDO
  • France
  • Achoo
Product NameCelebrations
Product CategoryChocolate, Bars, Candies, Chewing-Gum
MarketEurope
Date of First Broadcast/PublicationJanuary 21, 2001
Media TypeTelevision
Length30 Seconds
Awards Grand Prix Stratégies de la Publicité, 2002 (Winner) for International Campaign
Production Company Partizan Paris
Recording Studio Barrera Prod.
Creative Director Anne de Maupeou
Art Director Francois Paul
Copywriter Arnaud Le Carpentier
Director James Pilkington
Production Company Producer Myriam Bismuth
Account Director Virginie Biard
Agency Producer Pierre Marcus
Agency Producer Laurence Dupuy
Advertising Manager Angela Fern

Story

Achoo, it is the celebration by a whole family of the end of a strange tic, which during more than 40 years, has been affecting one of its members and who actually proves to be an endless sneeze. This film developed by CLM/BBDO promotes the festive and nonconventional dimension of the brand.

Problem

During the year 2000, CLM/BBDO was given by the group Masterfood, the European lead for the Celebrations brand. The goal is to launch this brand in Europe, after its great success on the English market where Celebrations has been the uncontested leader for two years on the chocolate boxes market. Among the traditional brands, celebrations aims the leadership with a more informal proposal and up to now, non-existent: a mix of miniatures of well-known brands in "snaking", in a box which inspires joy and cheerfulness and whose name is a real invitation to parties.