CLM BBDO, Boulogne Billancourt Follow Update

  • 52, avenue Emile Zola
  • Boulogne Billancourt 92100
  • France
  • Phone: (+33) 01 41 23 41 23
  • Fax: (+33) 01 41 23 43 70

Pepsi - "Elephant Tower" - CLM BBDO

  • Elephant Tower
  • Pepsi
  • PepsiCo Inc.
  • France
  • Pepsi "Ask For More"
Product CategorySoft Drinks, Tonics
MarketAfrica, Caribbean Sea, Central America, South America, Asia, Europe, Oceania
Date of First Broadcast/PublicationMarch 15, 2003
Media TypeTelevision
Length60 Seconds
Awards British Arrows, 2004 (Diploma) for International
AdForum Creative Hits, 2003 (Silver) for France
Cannes Lions International Festival of Creativity, 2003 (Bronze Lion) for Non-Alcoholic Drinks
CLIO Awards, 2003 (Bronze) for Technique: Visual Effects
Epica, 2003 (Winner) for Non-Alcoholic Drinks
Eurobest, 2003 (Silver) for Non Alcoholic Drinks
Gramado Cinema Festival / FESTIVAL DE CINEMA DE GRAMADO, 2003 (Silver Cock) for
Grand Prix Stratégies de la Publicité, 2003 (Winner) for International Campaigns
Kinsale Shark Advertising Festival, 2003 (Silver) for Television: Non Alcoholic Drink
Production Company RadicalMedia
Music Barrera Prod.
Sound Production Barrera Prod.
Creative Director Anne de Maupeou
Creative Director Vincent Behaeghel
Art Director Vincent Behaeghel
Copywriter Anne de Maupeou
Copywriter Vincent Behaeghel
Director Tarsem Singh "Tarsem"
Production Company Producer Tommy Turtle
Lighting Director / Lighting Brendan Galvin
Account Director Valérie Accary
Account Director Laurent Garnier
Account Director Eléonore Raillard
Agency Producer Pierre Marcus
Agency Producer France Monnet
Advertising Manager David Foulds
Advertiser's Supervisor Antonio Lucio


A young Indian boy thinks he has powers over elephants and decides to create a special act: elephant towers. Unfortunately the elephants are not under his power, they are under the power of Pepsi.