CLM BBDO, Boulogne Billancourt Follow Update

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  • Boulogne Billancourt 92513
  • France
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Pepsi X - "Longer Nights" - CLM BBDO

  • Longer Nights
  • Pepsi X
  • PepsiCo Inc.
  • CLM BBDO
  • France
  • Pepsi "Ask For More"
Product CategorySoft Drinks, Tonics
MarketAfrica, Caribbean Sea, Central America, South America, Asia, Europe, Oceania
Date of First Broadcast/PublicationApril 19, 2003
Media TypeTelevision
Length60 Seconds
Awards Cannes Lions International Festival of Creativity, 2003 (Shortlist) for Non-Alcoholic Drinks
Eurobest, 2003 (Bronze) for Non Alcoholic Drinks
Production Company @radical.media
Music Barrera Prod.
Sound Production Barrera Prod.
Creative Director Anne de Maupeou
Art Director David Bertram
Copywriter Léo Berne
Director Tarsem Singh "Tarsem"
Production Company Producer Tommy Turtle
Lighting Director / Lighting Paul Laufer
Account Director Valérie Accary
Account Director Laurent Garnier
Account Director Eléonore Raillard
Agency Producer Pierre Marcus
Agency Producer France Monnet
Advertising Manager David Foulds
Advertiser's Supervisor Antonio Lucio

Story

To remain true to the Pepsi spirit, this film stages a crowd of young people, dancing at the techno music rhythm, during a party improvised on the open air. The energy brought by Pepsi X drives them to exceed their limits and to live this experience with such an intensity, that it makes them escape the dawn, to catch up the night, so that the party would be endless. Tarsem is the favourite director of Pepsi films. This 60 second film was shot in South Africa, with more than 2000 actors.

Problem

Despite of a very competitive universe, Pepsi international is ahead with the launching on the Colas market of the first Energy Cola, called PEPSI X. This international launching film created by CLM/BBDO which has been the worldwide lead agency for 5 years for Pepsi(except for North America) shows us a new expression of the "ASK FOR MORE" concept, brand idea and symbol of a generation, whose credo is to always want some more.