To remain true to the Pepsi spirit, this film stages a crowd of young people, dancing at the techno music rhythm, during a party improvised on the open air. The energy brought by Pepsi X drives them to exceed their limits and to live this experience with such an intensity, that it makes them escape the dawn, to catch up the night, so that the party would be endless. Tarsem is the favourite director of Pepsi films. This 60 second film was shot in South Africa, with more than 2000 actors.
Despite of a very competitive universe, Pepsi international is ahead with the launching on the Colas market of the first Energy Cola, called PEPSI X. This international launching film created by CLM/BBDO which has been the worldwide lead agency for 5 years for Pepsi(except for North America) shows us a new expression of the "ASK FOR MORE" concept, brand idea and symbol of a generation, whose credo is to always want some more.