CLM BBDO, Boulogne Billancourt 
- 93 rue Nationale Cedex
- Boulogne Billancourt 92513
- France
- Phone: 01 41 23 41 23
- Fax: 01 41 23 43 70
- Country Phone Code: 33
- Email: contact@clm.bbdo.fr
In partnership with:
Pepsi X - “Longer Nights”
PepsiCo Inc.| Title | Longer Nights |
| Tagline | Ask For More |
| Agency | CLM BBDO |
| Advertiser | PepsiCo Inc. |
| Brand | Pepsi X |
| Product Category | Soft Drinks, Tonics |
| Campaign Name | Pepsi "Ask For More" |
| Market | Africa, Caribbean Sea, Central America, South America, Asia, Europe, Oceania |
| Country of Production | France |
| Date of First Broadcast/Publication | April 19, 2003 |
| Media Type | Television |
| Length | 60 Seconds |
| Awards | Cannes Lions International Festival of Creativity, 2003 (Shortlist) for Non-Alcoholic Drinks Eurobest, 2003 (Bronze) for Non Alcoholic Drinks |
| Creative Director | Anne de Maupeou |
| Art Director | David Bertram |
| Copywriter | Léo Berne |
| Director | Tarsem Singh "Tarsem" |
| Production Company Producer | Tommy Turtle |
| Lighting Director / Lighting | Paul Laufer |
| Account Director | Valérie Accary |
| Account Director | Laurent Garnier |
| Account Director | Eléonore Raillard |
| Agency Producer | Pierre Marcus |
| Agency Producer | France Monnet |
| Advertising Manager | David Foulds |
| Advertiser's Supervisor | Antonio Lucio |
| Production Company | @radical.media |
| Music | Barrera Prod. |
| Sound Production | Barrera Prod. |
Story
To remain true to the Pepsi spirit, this film stages a crowd of young people, dancing at the techno music rhythm, during a party improvised on the open air. The energy brought by Pepsi X drives them to exceed their limits and to live this experience with such an intensity, that it makes them escape the dawn, to catch up the night, so that the party would be endless. Tarsem is the favourite director of Pepsi films. This 60 second film was shot in South Africa, with more than 2000 actors.
Problem
Despite of a very competitive universe, Pepsi international is ahead with the launching on the Colas market of the first Energy Cola, called PEPSI X. This international launching film created by CLM/BBDO which has been the worldwide lead agency for 5 years for Pepsi(except for North America) shows us a new expression of the "ASK FOR MORE" concept, brand idea and symbol of a generation, whose credo is to always want some more.