CLM BBDO, Boulogne Billancourt Follow Update

  • 93 rue Nationale Cedex
  • Boulogne Billancourt 92513
  • France
  • Phone: 01 41 23 41 23
  • Fax: 01 41 23 43 70

3 Suisses - "Me, Myself & I" - CLM BBDO

  • Me, Myself & I
  • 3 Suisses
  • 3 Suisses
  • CLM BBDO
  • France
  • Kaleidoscope
Product CategoryMail Order Companies
MarketFrance
Date of First Broadcast/PublicationSeptember 9, 2003
Media TypePrint
Awards YoungGuns International Advertising Award, 2003 (Bronze) for Art Direction Campaigns
Creative Director Anne de Maupeou
Art Director Dimitri Guerassimov
Copywriter Frédérick Ludge
Account Manager Marie-Pierre Benitah
Account Manager David Fuchs
Account Manager Séverine Autret
Photographer Mathieu Deluc
Art Buyer Isabelle Baud
Advertising Manager Xavier Desjobert
Advertising Manager Benoît Frys
Advertising Manager Martine Sergni

Story

A campaign built with visuals " collages" which give it a strong artistic feature, and leaning on the same baseline "ME", available for all the visuals to allow each woman to identify herself.

Problem

3 Suisses come back in the foreground with a new campaign to announce its rebranding.