CLM BBDO, Boulogne Billancourt 
- 93 rue Nationale Cedex
- Boulogne Billancourt 92513
- France
- Phone: 01 41 23 41 23
- Fax: 01 41 23 43 70
- Country Phone Code: 33
- Email: [email protected]
In partnership with:
3 Suisses - “Me”
3 Suisses
| Title | Me |
| Tagline | Me |
| Agency | CLM BBDO |
| Advertiser | 3 Suisses |
| Brand | 3 Suisses |
| Product Category | Mail Order Companies |
| Campaign Name | Kaleidoscope |
| Market | France |
| Country of Production | France |
| Date of First Broadcast/Publication | September 9, 2003 |
| Media Type | |
| Awards | YoungGuns International Advertising Award, 2003 (Bronze) for Art Direction Campaigns |
| Creative Director | Anne de Maupeou |
| Art Director | Dimitri Guerassimov |
| Copywriter | Frédérick Ludge |
| Account Manager | Marie-Pierre Benitah |
| Account Manager | David Fuchs |
| Account Manager | Séverine Autret |
| Photographer | Mathieu Deluc |
| Art Buyer | Isabelle Baud |
| Advertising Manager | Xavier Desjobert |
| Advertising Manager | Benoît Frys |
| Advertising Manager | Martine Sergni |
Story
A campaign built with visuals " collages" which give it a strong artistic feature, and leaning on the same baseline "ME", available for all the visuals to allow each woman to identify herself.
Problem
3 Suisses come back in the foreground with a new campaign to announce its rebranding.