CLM BBDO, Boulogne Billancourt Follow Update

  • 93 rue Nationale Cedex
  • Boulogne Billancourt 92513
  • France
  • Phone: 01 41 23 41 23
  • Fax: 01 41 23 43 70

HP - "Baby" - CLM BBDO

  • Baby
  • HP
  • Hewlett-Packard
  • CLM BBDO
  • France
  • Posters
Product NamePrinter
Date of First Broadcast/PublicationApril 2, 2009
Media TypePrint
Awards Art Directors Annual Awards, 2010 (Bronze) for Advertising Magazine, Trade Product/Service Promotion / Campaign
The New York Festivals International Advertising Awards in All Media, 2010 (Gold) for Business Products/Services
The New York Festivals International Advertising Awards in All Media, 2010 (Gold) for Business Products/Services
The New York Festivals International Advertising Awards in All Media, 2010 (Grand Winner) for Outdoor
The One Show, 2010 (Bronze Pencil Campaign) for Outdoorb
Cannes Lions International Festival of Creativity, 2009 (Silver Lion Campaign) for Business Equipment & Services
CLIO Awards, 2009 (Silver) for Business Equipment/Services Campaign
Cristal Festival, 2009 (Mention) for Home / Clothing / Accessories: France
Cristal Festival, 2009 (Special Jury Mention) for Clothing: France
Eurobest, 2009 (Bronze Campaign) for Business Equipment & Services
Prix Club des Directeurs Artistiques, 2009 (Winner) for Outdoor complete campaigns
Prix Club des Directeurs Artistiques, 2009 (Winner) for Magazine
Production Company Continental
Executive Creative Director Jean-François SACCO
Executive Creative Director Gilles Fichteberg
Creative Director Eric Pierre
Copywriter Vincent Pedrocchi
Strategic Planner Brice Garçon
Account Manager Frank Bauer
Account Manager Nicolas Fabre
Account Manager Audrey Bedoucha
Post Production Adrien Bénard
Photographer Jean-Yves Lemoigne
Art Buyer Sylvie Etchemaité
Advertising Manager Jean-Pierre LeCalvez
Advertising Manager François Martin
Advertising Manager Gavin Skillicorn

Story

Familiar places set the scene for the print campaign. What they have in common is that they're traditionally decorated with photos or posters. Thanks to the outstanding quality of HP printing, thoste posters are strikingly lifelike.

Concept

The aim is to give consumers the desire to print by opening up new horizons, inspiring crativity and generating real emotion.

Problem

Printing market is highly competitive. But an edge on product innovation and technical performance no longer seems enough to convince home or business users to choose a given brand.