CLM BBDO, Boulogne Billancourt 
- 93 rue Nationale Cedex
- Boulogne Billancourt 92513
- France
- Phone: 01 41 23 41 23
- Fax: 01 41 23 43 70
- Country Phone Code: 33
- Email: [email protected]
In partnership with:
HP - “Garage”
Hewlett-Packard
| Title | Garage |
| Agency | CLM BBDO |
| Advertiser | Hewlett-Packard |
| Brand | HP |
| Product Name | Printer |
| Campaign Name | Posters |
| Country of Production | France |
| Date of First Broadcast/Publication | April 2, 2009 |
| Media Type | |
| Awards | Art Directors Annual Awards, 2010 (Bronze) for Advertising Magazine, Trade Product/Service Promotion / Campaign The New York Festivals International Advertising Awards in All Media, 2010 (Gold) for Business Products/Services The New York Festivals International Advertising Awards in All Media, 2010 (Gold) for Business Products/Services The New York Festivals International Advertising Awards in All Media, 2010 (Grand Winner) for Outdoor The One Show, 2010 (Bronze Pencil Campaign) for Outdoor Cannes Lions International Festival of Creativity, 2009 (Silver Lion Campaign) for Business Equipment & Services CLIO Awards, 2009 (Silver) for Business Equipment/Services Campaign Cristal Festival, 2009 (Mention) for Home / Clothing / Accessories: France Cristal Festival, 2009 (Special Jury Mention) for Clothing: France Eurobest, 2009 (Bronze Campaign) for Business Equipment & Services Prix Club des Directeurs Artistiques, 2009 (Winner) for Outdoor complete campaigns Prix Club des Directeurs Artistiques, 2009 (Winner) for Magazine |
| Executive Creative Director | Jean-François Sacco |
| Executive Creative Director | Gilles Fichteberg |
| Creative Director | Eric Pierre |
| Copywriter | Vincent Pedrocchi |
| Strategic Planner | Brice Garçon |
| Account Manager | Frank Bauer |
| Account Manager | Nicolas Fabre |
| Account Manager | Audrey Bedoucha |
| Post Production | Adrien Bénard |
| Photographer | Jean-Yves Lemoigne |
| Art Buyer | Sylvie Etchemaité |
| Advertising Manager | Jean-Pierre LeCalvez |
| Advertising Manager | François Martin |
| Advertising Manager | Gavin Skillicorn |
| Production Company | Continental |
Story
Familiar places set the scene for the print campaign. What they have in common is that they're traditionally decorated with photos or posters. Thanks to the outstanding quality of HP printing, thoste posters are strikingly lifelike.
Concept
The aim is to give consumers the desire to print by opening up new horizons, inspiring crativity and generating real emotion.
Problem
Printing market is highly competitive. But an edge on product innovation and technical performance no longer seems enough to convince home or business users to choose a given brand.