CLM BBDO, Boulogne Billancourt 
- 93 rue Nationale Cedex
- Boulogne Billancourt 92513
- France
- Phone: 01 41 23 41 23
- Fax: 01 41 23 43 70
- Country Phone Code: 33
- Email: contact@clm.bbdo.fr
In partnership with:
Aviva - “Biker”
Aviva
| Title | Biker |
| Tagline | Using a mobile phone while driving is a serious danger |
| Agency | CLM BBDO |
| Advertiser | Aviva |
| Brand | Aviva |
| Product Category | Insurance |
| Campaign Name | Road Conversations |
| Country of Production | France |
| Language | English |
| Date of First Broadcast/Publication | December 15, 2010 |
| Media Type | |
| Awards | ACT Responsible / ACT Dove, 2011 () for |
| Creative Director | Jean-François Sacco |
| Creative Director | Gilles Fichteberg |
| Art Director | Victor Mutel |
| Copywriter | Vincent Cusenier |
| Executive Producer | Sylvie Etchemaité |
| Account Manager | Marie-Pierre Benitah |
| Account Manager | Jonathan Serog |
| Account Manager | Hicham Ghazaoui |
| Account Manager | Victory Orset |
| Advertising Manager | Maité Parmentier |
| Advertising Manager | David Chenu |
| Advertising Manager | Karim Natouri |
| Post Production | Spark Link |
| Stock photography | Getty Images |
Story
The idea of the campaign is to divert the inscriptions on the roads, replacing them withordinary, everyday conversations. A powerful creative principle which makes the driverthink that he adopts a more responsible in his vehicle.
Concept
Aviva in partnership with road safety awareness launches in the press, a campaign intended to prevent accidents due to use of mobile devices while driving.
Problem
The rapid development in recent years the mobile phone market, has promoted the useof it by car, motorbike, bicycle. An estimated 7% rate of accidents phone use while driving.