The idea of the campaign is to divert the inscriptions on the roads, replacing them withordinary, everyday conversations. A powerful creative principle which makes the driverthink that he adopts a more responsible in his vehicle.
Aviva in partnership with road safety awareness launches in the press, a campaign intended to prevent accidents due to use of mobile devices while driving.
The rapid development in recent years the mobile phone market, has promoted the useof it by car, motorbike, bicycle. An estimated 7% rate of accidents phone use while driving.