CLM BBDO, Boulogne Billancourt Follow Update

  • 93 rue Nationale Cedex
  • Boulogne Billancourt 92513
  • France
  • Phone: 01 41 23 41 23
  • Fax: 01 41 23 43 70

Smart - "There are some moments you just can’t miss, SMART and CLM BBDO make sure they don’t miss the launch of the iPhone 5" - CLM BBDO

  • There are some moments you just can’t miss, SMART and CLM BBDO make sure they don’t miss the launch of the iPhone 5
  • Smart
  • Smart
  • CLM BBDO
  • France
  • There are some moments you just can’t miss. Park on time with Smart
Product CategoryCars
Date of First Broadcast/PublicationSeptember 21, 2012
Media TypeEvents
Executive Creative Director Matthieu Elkaim
Creative Director Olivier Lefebvre
Creative Director Benjamin Marchal
Creative Director Eric Pierre
Art Director Augustin Camus
Copywriter Swann Richard
Account Manager Louise Rahman
Account Manager Roxane Roullier
Account Manager David Piperaud
Account Manager Marie-Pierre Benitah
Advertising Manager Valérie Reinhardt
Advertising Manager Séverine Bertoux
Advertising Manager Stéphane Boutier

Story

Not finding a parking spot is a frustrating reason for missing an important moment. So SMART and CLM BBDO chose one of the most eagerly anticipated events in France to demonstrate Smart's ability to park anywhere, anytime, so you're never late when it counts.

Smart and CLM BBDO ambushed the launch of the new iPhone 5 at the Apple Store Opera. Anthony, the first person in line for the iPhone 5 that went on sale friday at 8am, arrived in a Smart car and was wearing a T-shirt bearing the brand name and the inscription:

"There are some moments you just can't miss. Park on time with Smart". 

Concept

Launch iphone 5