CLM BBDO, Boulogne Billancourt 
- 93 rue Nationale Cedex
- Boulogne Billancourt 92513
- France
- Phone: 01 41 23 41 23
- Fax: 01 41 23 43 70
- Country Phone Code: 33
- Email: contact@clm.bbdo.fr
In partnership with:
Smart - “There are some moments you just can’t miss, SMART and CLM BBDO make sure they don’t miss the launch of the iPhone 5”
Smart
| Title | There are some moments you just can’t miss, SMART and CLM BBDO make sure they don’t miss the launch of the iPhone 5 |
| Agency | CLM BBDO |
| Advertiser | Smart |
| Brand | Smart |
| Product Category | Cars |
| Campaign Name | There are some moments you just can’t miss. Park on time with Smart |
| Country of Production | France |
| Date of First Broadcast/Publication | September 21, 2012 |
| Media Type | Events |
| Executive Creative Director | Matthieu Elkaim |
| Creative Director | Olivier Lefebvre |
| Creative Director | Benjamin Marchal |
| Creative Director | Eric Pierre |
| Art Director | Augustin Camus |
| Copywriter | Swann Richard |
| Account Manager | Louise Rahman |
| Account Manager | Roxane Roullier |
| Account Manager | David Piperaud |
| Account Manager | Marie-Pierre Benitah |
| Advertising Manager | Valérie Reinhardt |
| Advertising Manager | Séverine Bertoux |
| Advertising Manager | Stéphane Boutier |
Story
Not finding a parking spot is a frustrating reason for missing an important moment. So SMART and CLM BBDO chose one of the most eagerly anticipated events in France to demonstrate Smart's ability to park anywhere, anytime, so you're never late when it counts.
Smart and CLM BBDO ambushed the launch of the new iPhone 5 at the Apple Store Opera. Anthony, the first person in line for the iPhone 5 that went on sale friday at 8am, arrived in a Smart car and was wearing a T-shirt bearing the brand name and the inscription:
"There are some moments you just can't miss. Park on time with Smart".
Concept
Launch iphone 5