CLM BBDO, Boulogne Billancourt

  • 93 rue Nationale Cedex
  • Boulogne Billancourt 92513
  • France
  • Phone: 01 41 23 41 23
  • Fax: 01 41 23 43 70
  • Country Phone Code: 33
In partnership with:
VTSCAN

Total - “The Telephone”

Total


TitleThe Telephone
TaglineYou won't come to us by chance.
AgencyCLM BBDO
AdvertiserTotal
BrandTotal
Product NamePetrol stations
Product CategoryGarages, Gas Stations
Campaign NameThe Telephone
MarketFrance
Country of ProductionFrance
Date of First Broadcast/PublicationAugust 28, 2003
Media TypeTelevision
Length40 Seconds
Awards Grand Prix Stratégies de la Publicité, 2004 (Winner) for Distribution
Epica, 2003 (Winner) for Automotive & Accessories
Eurobest, 2003 (Gold) for Other Vehicles & Accessories
Creative Director Vincent Behaeghel
Creative Director Bernard Naville
Art Director Axel Orliac
Art Director Laurent Dravet
Copywriter Axel Orliac
Copywriter Laurent Dravet
Director Rémy Belvaux
Production Company Producer Camille Lipmann
Lighting Director / Lighting Patrick Duroux
Agency Producer Pierre Marcus
Account Supervisor Marie-Pierre Benitah
Account Supervisor Marc Desmoulins
Account Supervisor Séverine Autret
Advertiser's Supervisor Dominique Thiolon
Advertiser's Supervisor Thibault Lesueur
Advertiser's Supervisor Claudine Dubanc-Maurtot
Production Company Quad Productions
Music Barrera Prod.

Story

A customer walks into a Total Petrol Station. The man behind the counter is on his mobile phone and continues to talk as the customer pays.