CLM BBDO, Boulogne Billancourt Follow Update

  • 52, avenue Emile Zola
  • Boulogne Billancourt 92100
  • France
  • Phone: 01 41 23 41 23
  • Fax: 01 41 23 43 70

Pepsi - "Mohawks / Grip" - CLM BBDO

  • Mohawks / Grip
  • Pepsi
  • PepsiCo Inc.
  • CLM BBDO
  • France
  • Mohawks / Grip
Product CategorySoft Drinks, Tonics
MarketAfrica, Caribbean Sea, Central America, South America, Asia, Europe, Oceania
Date of First Broadcast/PublicationMarch 2, 2004
Media TypeTelevision & Cinema
Length30 Seconds
Awards Cannes Lions International Festival of Creativity, 2004 (Bronze Lion) for Non-Alcoholic Drinks
Cristal Festival, 2004 (Best Direction Cristal) for
YoungGuns International Advertising Award, 2004 (Finalist) for TV 30 seconds
Production Company @radical.media
Production Company @radical.media
Music Company / Composer Barrera Prod.
Creative Director Anne de Maupeou
Creative Director Barka Zerouali
Art Director Laurent Dravet
Art Director Axel Orliac
Copywriter Axel Orliac
Copywriter Laurent Dravet
Director Stuart Douglas
Producer Pierre Marcus
Account Manager Valérie Accary
Account Manager Eléonore Raillard
Account Manager Shefali Kothari
Music Composer Marc Chantereau

Story

This TV commercial presents workmen who do not suffer from vertigo and who work freely on the top of a skyscraper. They share a bottle of Pepsi and, instead of giving carefully the bottle, they permit themselves to launch it through the building site which is in altitude, catching it without difficulty with only one hand and in any position: standing, lying, hanging on a girder, above a drop.

Concept

This film shows in image the practical aspect of this new packaging which gives to the bottle a prehension which has never been reached for a such volume.

Problem

The aim of this film is to communicate on the new size "easy to catch, easy to hold" of the new 2 liters bottle.