CLM BBDO, Boulogne Billancourt 
- 93 rue Nationale Cedex
- Boulogne Billancourt 92513
- France
- Phone: 01 41 23 41 23
- Fax: 01 41 23 43 70
- Country Phone Code: 33
- Email: [email protected]
In partnership with:
Pepsi - “Mohawks / Grip”
PepsiCo Inc.| Title | Mohawks / Grip |
| Tagline | New Pepsi Grip. Easy to hold. |
| Agency | CLM BBDO |
| Advertiser | PepsiCo Inc. |
| Brand | Pepsi |
| Product Category | Soft Drinks, Tonics |
| Campaign Name | Mohawks / Grip |
| Market | Africa, Caribbean Sea, Central America, South America, Asia, Europe, Oceania |
| Country of Production | France |
| Date of First Broadcast/Publication | March 2, 2004 |
| Media Type | Television & Cinema |
| Length | 30 Seconds |
| Awards | Cannes Lions International Festival of Creativity, 2004 (Bronze Lion) for Non-Alcoholic Drinks Cristal Festival, 2004 (Best Direction Cristal) for YoungGuns International Advertising Award, 2004 (Finalist) for TV 30 seconds |
| Creative Director | Anne de Maupeou |
| Creative Director | Barka Zerouali |
| Art Director | Laurent Dravet |
| Art Director | Axel Orliac |
| Copywriter | Axel Orliac |
| Copywriter | Laurent Dravet |
| Director | Stuart Douglas |
| Producer | Pierre Marcus |
| Account Manager | Valérie Accary |
| Account Manager | Eléonore Raillard |
| Account Manager | Shefali Kothari |
| Music Composer | Marc Chantereau |
| Production Company | @radical.media |
| Production Company | @radical.media |
| Music Company / Composer | Barrera Prod. |
Story
This TV commercial presents workmen who do not suffer from vertigo and who work freely on the top of a skyscraper. They share a bottle of Pepsi and, instead of giving carefully the bottle, they permit themselves to launch it through the building site which is in altitude, catching it without difficulty with only one hand and in any position: standing, lying, hanging on a girder, above a drop.
Concept
This film shows in image the practical aspect of this new packaging which gives to the bottle a prehension which has never been reached for a such volume.
Problem
The aim of this film is to communicate on the new size "easy to catch, easy to hold" of the new 2 liters bottle.