Total - “Lullaby (French)”
|Tagline||You won't come to us by chance|
|Product Category||Garages, Gas Stations|
|Country of Production||France|
|Date of First Broadcast/Publication||August 27, 2004|
||Cristal Festival, 2004 (Cristal) for Retail (France)|
Prix Club des Directeurs Artistiques, 2004 (Mention) for Cinema
||Anne de Maupeou|
||Quad Productions |
||Wizz Productions |
On one starry night, a small convertible car stops to fill up at a petrol station. Driving the car is a young man of about thirty who rubs his eyes and yawns, exhausted by the distance he has just driven. As he notices that the driver needs to rest, the petrol station attendant takes the petrol pump and fills up the car. He begins to whistle a lullaby. He also gently starts to push the car back and forth in a rocking motion, like a nanny rocking a new-born baby.
The combination of the lullaby and the rocking motion of the car sends the driver slowly but surely to sleep. Satisfied, the attendant gently pushes the car into the car park where we see other drivers in their cars, sleeping deeply.
This year, the renowned helpfulness of those working at Total petrol stations has a taken a new direction: to take part in the safety of motorists on the road.
To illustrate this commitment, Total and its advertising agency have made a new TV commercial which shows the kindness of the men and women of the Total network to the drivers who stop off at their petrol stations.
Since 2003, in conjunction with Road Safety, Total has committed itself to looking after motorists safety.